Google Shopping Ads

  • Can you manage your inventory with Google Shopping?

    … for? For a deeper insight into what is actually going on in Google Shopping, we analyzed a dataset of more than 15K Google Shopping conversions across the German, UK and US markets covering several international retailers from the fashion, sports, outdoor and luxury sectors. We looked at search queries, clicked product ads and products purchased…

    Search Engine Landin Google- 19 readers -
  • How To Manage Bids For AdWords Shopping Ads

    … more control over bids. This month, I'd like to share what I've learned about managing bids for AdWords Shopping ads. Bidding In Shopping Campaigns All bidding in Shopping Campaigns is done at the lowest Product Group level — so while ad groups in Shopping campaigns have a default bid, those serve no useful purpose. I'm not sure why Google kept…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 28 readers -
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