Google Shopping Ads

  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 18 readers -
  • How To Manage Bids For AdWords Shopping Ads

    … more control over bids. This month, I'd like to share what I've learned about managing bids for AdWords Shopping ads. Bidding In Shopping Campaigns All bidding in Shopping Campaigns is done at the lowest Product Group level — so while ad groups in Shopping campaigns have a default bid, those serve no useful purpose. I'm not sure why Google kept…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 28 readers -
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