Google Shopping Campaigns

  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 23 readers -
  • Marin Software Adds Support For Google Shopping Campaigns

    … Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets…

    Ginny Marvin/ Search Engine Landin SEO Google- 14 readers -
  • How To Manage Bids For AdWords Shopping Ads

    … the ones you had so carefully calculated before. Using Benchmark Data To Set Shopping Bids Shopping Campaigns include a few new interesting competitive metrics that we don't get in Search Campaigns: benchmark CTR and benchmark max CPC. According to Google, this includes data for similar products from an anonymized set of advertisers. It's…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 27 readers -