Google Shopping Campaigns

  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 28 readers -
  • Marin Software Adds Support For Google Shopping Campaigns

    … Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets…

    Ginny Marvin/ Search Engine Landin SEO Google- 19 readers -
  • 3 Opportunities With Those New Google Shopping Campaigns

    For those who are not necessarily familiar with Google Shopping campaigns — let's clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using "old PLAs" or new Shopping campaigns. The novelty lies only on the campaign management side of things, including a layering system based of the Googl ...

    Benjamin Vigneron/ Search Engine Land- 24 readers -
  • How To Manage Bids For AdWords Shopping Ads

    … more control over bids. This month, I'd like to share what I've learned about managing bids for AdWords Shopping ads. Bidding In Shopping Campaigns All bidding in Shopping Campaigns is done at the lowest Product Group level — so while ad groups in Shopping campaigns have a default bid, those serve no useful purpose. I'm not sure why Google kept…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 32 readers -