Google: Shopping

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  • Watch This Retail Space: 2017 Retail Prediction

    … by BloomReach indicates that 55 percent of consumers make their first product search on Amazon, more than double the rate for search engines. This is a staggering statistic and means that Amazon is more often than not the first place where shoppers go when they have a product in mind. Amazon has the opportunity to influence shopper behavior more than any…

    Marketing Landin Google- 43 readers -
  • Nailing down ads for the holiday season

    … for visibility. This allows us to display the most relevant product to the searcher across an array of search modifiers. For instance, we can reach users searching for a kitchen knife set, a paring knife or a black Wusthof 7-inch Santoku Hollow-Edge. As discussed in my most recent Search Engine Land post, PLAs put product imagery, titles, pricing and other…

    Marketing Landin Display Google Retargeting- 19 readers -
  • The silent revolution of search

    … of people-based search. In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.” Customer Match Customer Match is a tool that allows marketers to use first-party data to optimize their bids and creatives for search campaigns…

    Marketing Landin SEO Google- 17 readers -
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