Google: Shopping

  • It’s 2018. Are your Google Shopping campaigns ready?

    …What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best).... Please visit Marketing Land for the full article. …

    Marketing Land- 12 readers -
  • 3 ways humans can do PPC better than machines alone

    …Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of... Please visit Marketing Land for the full…

    Marketing Landin Paid Search- 6 readers -
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