Google Tag Manager

  • Google Tag Manager: What Marketers Need to Know

    … discover what works with social media marketing. In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he’s also a Google Analytics expert. His brand-new course is the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey. Chris is also co…

    Michael Stelzner/ Social Media Examinerin Google- 15 readers -
  • Must-Track Website Metrics For 2016

    Estimated reading time: 4 minutes, 43 seconds 2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up in their faces, instead of drawing attention to products and services with creative designs and copy. But in my world, blocking ads are a mean thing to do.

    State of Digital- 16 readers -
  • Google Tag Manager Tracking Guide for WordPress

    … This guide shows you how to track: External Link Clicks Internal Link Clicks Affiliate Link Clicks Anchor Link Clicks 404 Errors Comment Form Submissions Contact Form 7 Submissions Subscriber Opt-Ins Social Follows Media Shares Social Shares How to setup Google Tag Manager Tracking in WordPress Create Google Account or Login to your existing…

    Andy Forsberg/ Penguin Initiativesin Google Blogging- 13 readers -
  • Snapchat Native Video Ads: This Week in Social Media

    … collections from influencers you care about and get more information about the products or places you find interesting.” These updates will make it “easier for you to discover rich and relevant content about products and places on Twitter.” Here are a couple of cool social media tools worth checking out: Google Tag Manager Fundamentals…

    Cindy King/ Social Media Examinerin Social- 39 readers -
  • Google Tag Manager Tracking Guide for WordPress

    … This guide shows you how to track: External Link Clicks Internal Link Clicks Affiliate Link Clicks Anchor Link Clicks 404 Errors Comment Form Submissions Contact Form 7 Submissions Subscriber Opt-Ins Social Follows Media Shares Social Shares How to setup Google Tag Manager Tracking in WordPress Create Google Account or Login to your existing…

    Andy Forsberg/ Penguin Initiativesin Google Blogging- 6 readers -
  • Webinar Recap: Measuring Intent With Google Analytics

    … Last week, I did gave a free webinar on measuring mid-funnel activity using Google Analytics and Google Tag Manager. If you missed it, here’s the recording: During the webinar, I made mention of several links and resources that would be available afterward. Here’s the link bundle containing everything: http://portent.co/measuring-intent…

    Michael Wiegand/ Portent, Incin Paid Search Google- 9 readers -
  • Google Tag Manager: Why we like it (and why you might too!)

    … Google Tag Manager has been around since October 2012 letting you “Add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.” Here’s how it works: you make a container in Tag Manager to hold code snippets (like those you get for Google Analytics, Adwords Remarketing…

    Attacat of Edinburghin Paid Search Google- 7 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    … seconds or longer therefore won't count toward your bounce rate. However, this solution uses calls for a version of Google Analytics that predates Universal Analytics. Since our Conversion Scientist blog uses the new Universal Analytics and Google Tag Manager, the calls that Aris uses in his solution won't work for us. Google Tag Manager (GTM…

    Brian Massey/ Marketing Landin Google- 10 readers -
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