Google Techologies

  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution The advent of drones and 3D…

    {grow}- 19 readers -
  • Four marketing mega trends nobody’s talking about

    …. First the bad news: All this public social data and engagement is going behind a privacy wall. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. If they decide to share that data with us, marketing will be revolutionized. This is an enormous shift in how and where…

    {grow}in Social Content Twitter- 28 readers -
  • 16 Essential educational resources for the marketing professional

    … By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators…

    {grow}- 16 readers -
  • Is Google really Sauron?

    … The big news this week is that Twitter retired the Tweet count button, and the blogosphere naturally exploded with outrage. Well, a little controversy gives us something to write about I suppose. I think the more important story here is how Silicon Valley companies continue to grow and thrive the more they become like Sauron, the evil power…

    {grow}in Google Facebook- 13 readers -
  • Content Shock is here. Now what?

    … mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed” … Which opened a whole new discussion! Are we all screwed…

    {grow}in Social Content- 16 readers -
  • How to achieve pure search results

    … In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. So if I search for something…

    {grow}in SEO How To's- 12 readers -
  • Five good reasons to ignore Google

    … I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative…

    {grow}in SEO Content Google- 16 readers -
  • What you need to know about emerging content forms

    One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. The need to stand out will finally force companies to help us create and consume in new ways. And change is in the air.

    {grow}- 7 readers -
  • 10 soul-grabbing brands that prove you don’t need SEO to succeed

    … It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the term “content shock” but Seth described how…

    {grow}in SEO EMail Content- 12 readers -
  • Under-used social media platforms (and more)

    … In the latest edition of The Marketing Companion podcast, Tom Webster and I climb all over today’s hottest marketing topics. Here’s a sampling of our latest audio adventure: Tom amazes Mark with his knowledge of the Seven Dwarves. Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step…

    {grow}in Social- 14 readers -
  • Four ways augmented reality will be coming to your workplace soon

    … Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. But I wanted to provide some good news — a report from the field that augmented reality and wearable technology is still moving ahead at a breakneck pace, although in places far away from…

    {grow}in Facebook- 16 readers -
  • Five 2015 digital marketing trends for your consideration

    … It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock By 2020, the amount of information on the web is expected…

    {grow}in Social Google Facebook Twitter- 8 readers -
  • Are Apple and Google protecting us or the criminals?

    … Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. In an online world under attack…

    {grow}in Google- 10 readers -
  • How to Build a Super Tribe using Google+

    … By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. So, here is a step-by-step guide…

    {grow}in Google- 13 readers -
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