Google Techologies

    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
  • 16 Essential educational resources for the marketing professional

    … By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators…

    {grow}- 12 readers -
  • Is Google really Sauron?

    ….” They develop software and launch it to “see what happens” instead of thinking through the implications for their fans and their brand. The mantra is to “fail fast” (oh how I hate that phrase) instead of patiently building something that lasts. In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass…

    {grow}in Google Facebook- 11 readers -
  • Content Shock is here. Now what?

    … something to do with it. This week, BuzzSumo reported an even more somber view of the situation. It revealed that for even the most respected content sites on the planet — including Buffer, Copyblogger, and MOZ — social shares of content have plummeted: Even more startling, the company reported that these declines occurred even when year-over…

    {grow}in Social Content- 13 readers -
  • How to achieve pure search results

    … In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. So if I search for something…

    {grow}in SEO How To's- 10 readers -
  • Five good reasons to ignore Google

    … I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative…

    {grow}in SEO Content Google- 14 readers -
  • What you need to know about emerging content forms

    … the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi. The move isn’t likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it’s…

    {grow}in Content Facebook How To's- 3 readers -
  • 10 soul-grabbing brands that prove you don’t need SEO to succeed

    … It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the term “content shock” but Seth described how…

    {grow}in SEO EMail Content- 11 readers -
  • Under-used social media platforms (and more)

    … In the latest edition of The Marketing Companion podcast, Tom Webster and I climb all over today’s hottest marketing topics. Here’s a sampling of our latest audio adventure: Tom amazes Mark with his knowledge of the Seven Dwarves. Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step…

    {grow}in Social- 11 readers -
  • Four ways augmented reality will be coming to your workplace soon

    … Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. But I wanted to provide some good news — a report from the field that augmented reality and wearable technology is still moving ahead at a breakneck pace, although in places far away from…

    {grow}in Facebook- 12 readers -
  • Five 2015 digital marketing trends for your consideration

    … be a lot better if they could combine their data/software silos. Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. There are a lot of egos involved in these companies but at some point the boards will take over and make rational decisions based on potential financial gains. Will that momentum occur in 2015? 4) Big…

    {grow}in Social Google Facebook Twitter- 6 readers -
  • Are Apple and Google protecting us or the criminals?

    … going to keep some of the good guys away. The new security feature would keep your data from hackers but also prevent law enforcement organizations from retrieving photos, videos, messages, and contacts that will help them solve crimes. A day after the Apple announcement, Google said that the next version of its Android operating system would…

    {grow}in Google- 6 readers -
  • How to Build a Super Tribe using Google+

    … By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. So, here is a step-by-step guide…

    {grow}in Google- 11 readers -
  • Would you erase yourself from Google search results?

    … and content creators. Buyer personas — Tom and I open up a “mental can of worms” when we discuss the use and perhaps over-use of buyer personas and the difference between “audience” and “buyers.” Are you sure you know who your buyers are? Are personas always necessary? Do personas kill great content? LinkedIn blogging — An important source of business…

    {grow}in Content Google- 8 readers -
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