Google Techologies

    • How to keep yourself safe from social engineering attacks

      By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re crafting a big social media presence.

      {grow}in How To's- 12 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around. Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically…

    {grow}- 27 readers -
  • Four marketing mega trends nobody’s talking about

    …. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Finding an unsaturated niche is becoming more difficult and competing in a successful way will be more expensive. That is the fundamental idea behind the concept of Content Shock…

    {grow}in Social Content Twitter- 32 readers -
  • 16 Essential educational resources for the marketing professional

    …, divided into three sections: General learning, creativity and learning hubs. General Learning Resources Five books that will teach you methods to learn any subject, including marketing, Don’t Go Back to School: A Handbook for Learning Anything by Kio Stark A series of case studies on autodidacts, Kio Stark’s look at self-guided learning is 200 pages…

    {grow}- 19 readers -
  • Is Google really Sauron?

    ….” They develop software and launch it to “see what happens” instead of thinking through the implications for their fans and their brand. The mantra is to “fail fast” (oh how I hate that phrase) instead of patiently building something that lasts. In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass…

    {grow}in Google Facebook- 16 readers -
  • Content Shock is here. Now what?

    … to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW do we get…

    {grow}in Social Content- 20 readers -
  • How to achieve pure search results

    … In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. So if I search for something…

    {grow}in SEO How To's- 12 readers -
  • Five good reasons to ignore Google

    … I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative…

    {grow}in SEO Content Google- 16 readers -
  • What you need to know about emerging content forms

    … the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi. The move isn’t likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it’s…

    {grow}in Content Facebook How To's- 9 readers -
  • 10 soul-grabbing brands that prove you don’t need SEO to succeed

    … It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the term “content shock” but Seth described how…

    {grow}in SEO EMail Content- 14 readers -
  • Under-used social media platforms (and more)

    … In the latest edition of The Marketing Companion podcast, Tom Webster and I climb all over today’s hottest marketing topics. Here’s a sampling of our latest audio adventure: Tom amazes Mark with his knowledge of the Seven Dwarves. Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step…

    {grow}in Social- 14 readers -
  • Four ways augmented reality will be coming to your workplace soon

    … parts are always precisely in the right place. Multiple projectors are used so workers can step right in front of one line of projection and still see the instructions as they work. Glasses — The most popular wearable headgear is not coming from Google. You may be surprised to hear that Epson is the leader in this field. Wearing anything except…

    {grow}in Facebook- 18 readers -
  • Five 2015 digital marketing trends for your consideration

    … be a lot better if they could combine their data/software silos. Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. There are a lot of egos involved in these companies but at some point the boards will take over and make rational decisions based on potential financial gains. Will that momentum occur in 2015? 4) Big…

    {grow}in Social Google Facebook Twitter- 8 readers -
  • Are Apple and Google protecting us or the criminals?

    … going to keep some of the good guys away. The new security feature would keep your data from hackers but also prevent law enforcement organizations from retrieving photos, videos, messages, and contacts that will help them solve crimes. A day after the Apple announcement, Google said that the next version of its Android operating system would…

    {grow}in Google- 12 readers -
  • How to Build a Super Tribe using Google+

    … By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. So, here is a step-by-step guide…

    {grow}in Google- 14 readers -
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