Google Trademark Policy

  • All’s Fair In Love And PPC: Understanding AdWords Policy

    … on a limb here and assume that most if not all of you reading this run PPC campaigns for reputable companies. Your product or service provides benefits to those to whom you serve ads. Therefore, complying with Google policy should be a piece of cake. Oh, but wait! There are items to consider: Trademarks Punctuation Landing page experience…

    PPC Hero -
  • Overcoming AdWords Trademark And Disapproval Issues

    … doesn’t use my branded terms in his ad copy, everything is OK. The issue arises when my competitor uses my brand term in his copy. If the advertiser does not have authorization from the trademark owner, there is a problem. First ask, is your brand term trademarked? If you answered no, you will most likely have to address this issue first. If you…

    Kristina Mclane/ PPC Heroin Paid Search Google- 8 readers -
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