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… on a limb here and assume that most if not all of you reading this run PPC campaigns for reputable companies. Your product or service provides benefits to those to whom you serve ads. Therefore, complying with Google policy should be a piece of cake. Oh, but wait! There are items to consider: Trademarks Punctuation Landing page experience…
Would you rather have all your ads be disapproved for using a trademark or have a competitor use your trademarked term? Both are major downers that can seriously affect paid search performance. Recently, I dealt with both of these issues, which enhanced my knowledge of the AdWords trademark policy. The key to all trademark issues is the “3rd Party Authorization Request form.