Google Universal Analytics

  • Why You Should Upgrade to Google Universal Analytics

    … Let’s get this question out of the way now. Should you upgrade to Google’s new Universal Analytics? Yes. In fact, you have most likely already been upgraded to Universal Analytics. But, just because Google updated your account for you, it doesn’t mean you don’t have to do anything else or that you are getting the most out of your new Universal…

    Marketing Technology Blogin Display Google- 7 readers -
  • How Universal Analytics Is Different And What You Should Be Doing Now

    … If you've been using Google Analytics (GA) as your analytics solution over the past year or so, you've probably noticed that Google has been promoting its new analytics solution called "Google Universal Analytics" (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While Google is treating…

    Alan K'necht/ Marketing Land- 14 readers -