Google Universal Analytics

  • Why You Should Upgrade to Google Universal Analytics

    … Let’s get this question out of the way now. Should you upgrade to Google’s new Universal Analytics? Yes. In fact, you have most likely already been upgraded to Universal Analytics. But, just because Google updated your account for you, it doesn’t mean you don’t have to do anything else or that you are getting the most out of your new Universal…

    Marketing Technology Blogin Display Google- 6 readers -
  • How Universal Analytics Is Different And What You Should Be Doing Now

    … to start explaining these differences in your reporting once you've made the switch to UA. Planning For Universal Analytics The good news is that you can plan and properly prepare for this change. The best approach at this time is to embrace UA and implement it while simultaneously running your old GA account. To do this, you need to create a new…

    Alan K'necht/ Marketing Land- 10 readers -
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