Google: Universal Search

  • Dissecting Google Conspiracy Theories

    … search results. First, we should establish Google’s position: Investment in paid search has no impact on your organic search ranking. The word investment is key here; simply investing in Google AdWords willy-nilly has never been proven to directly result in improved organic rankings. However, there are definitely organic benefits that result from…

    Search Engine Landin Paid Search SEO Google- 16 readers -
  • The Evolution Of SEO Trends Over 25 Years

    … and accessibility. Search platforms like Excite revolutionized how information was cataloged in 1993, and made finding information easier by sorting results based on keywords found within content and backend optimization. Shortly thereafter, major competitors like Yahoo (1994) and Google (1997) entered the scene to improve and simplify how data…

    Search Engine Landin SEO Google- 38 readers -
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