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  • How to Measure Your Social Media ROI Using Google Analytics

    … Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...] This post first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle …

    Social Media Examiner- 5 readers -
  • Using Campaign Tracking To Measure Link Building Success

    … to track the effectiveness of tactics utilized by various team members. Businesses doing significant amounts of content generation for off-site usage will obviously reap the most benefit from gathering this link building intelligence. However, even casual guest post writers can achieve an Analytics ROI if they take the 30 seconds necessary to tag a URL. Do you have other creative uses for campaign tracking? Share your uses in the comments below! …

    Ashley Kemper/ Search Engine Landin SEO- 29 readers -