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  • How to Measure Your Social Media ROI Using Google Analytics

    … Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...] This post first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle …

    Social Media Examiner- 5 readers -
  • Using Campaign Tracking To Measure Link Building Success

    … will capture inbound visits from a link building campaign into a unique "link-building" medium that can quickly and easily be analyzed on its own. Drilling down into that medium by source or content will display the placements and topics that are most successful at generating traffic. This configuration has the added bonus of incorporating a date…

    Ashley Kemper/ Search Engine Landin SEO- 24 readers -