Google: User Interface

  • Search takes to the cloud as users engage with new actions

    … listings and allows searchers to catch an Uber ride directly to a business. The link will auto-populate a searcher’s location and destination, then signal Uber for a ride. (Disclosure: Microsoft Bing is my employer.) This is a great example of how a business’s structured data from their location extensions allows for creative ad formatting within…

    Search Engine Landin SEO Google- 11 readers -
  • Google’s AMP Viewer: the Tinder UX for content?

    … optimizing their AMPs, which may be more influential on engagement than anything Google does. One thing is evident: AMP isn’t just a format for fast mobile pages, but a framework for a new type of user experience. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin SEO Content- 10 readers -
  • Google testing image thumbnails in mobile search results again

    … Google is testing showing image thumbnails in the mobile search results again. They did this back in December 2014 and we know Google is constantly testing user interfaces, so this should come as no surprise. Dan Smuellen shared a screen shot with us on Twitter showing this off. We can personally not replicate this, but here is that screen…

    Barry Schwartz/ Search Engine Landin SEO- 5 readers -
  • Getting to the bottom of Google expanded text ad CTR and CPC

    … is coming from ads at the bottom of the page compared to the top. Long term, we do expect ETAs to produce a better CTR than standard text ads, if for no other reason than Google has rarely (never?) rolled out text ad updates which ultimately hurt the likelihood of searchers clicking ads. At the very least, we should expect the CTR of ETAs…

    Andy Taylor/ Search Engine Landin Google- 5 readers -
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