Google: User Interface

  • Google tests a “back to top” button in the mobile search interface

    … Google is testing a “back to top” button in the mobile interface. The button is blue with white text and reads “back to top.” This button floats over the bottom portion of the search results, as you scroll through them on your mobile devices. Sergey Alakov spotted this while searching on his iPhone using the Chrome browser. He said the responsiveness of the button is poor and the user experience was not great. Here is a screen shot he shared on Twitter: About The Author …

    Barry Schwartz/ Search Engine Landin SEO Google- 9 readers -
  • Search takes to the cloud as users engage with new actions

    … is no longer just sending users to websites; search engines are now surfacing information directly in the search results, learning from our interactions to help us take action and get tasks completed more quickly than ever before. New actions in the SERPs and on the go In a continuous effort to deliver highly relevant, contextual results, search…

    Search Engine Landin SEO Google- 14 readers -
  • Google’s AMP Viewer: the Tinder UX for content?

    … optimizing their AMPs, which may be more influential on engagement than anything Google does. One thing is evident: AMP isn’t just a format for fast mobile pages, but a framework for a new type of user experience. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin SEO Content- 13 readers -
  • Google testing image thumbnails in mobile search results again

    … Google is testing showing image thumbnails in the mobile search results again. They did this back in December 2014 and we know Google is constantly testing user interfaces, so this should come as no surprise. Dan Smuellen shared a screen shot with us on Twitter showing this off. We can personally not replicate this, but here is that screen…

    Barry Schwartz/ Search Engine Landin SEO- 5 readers -
  • Getting to the bottom of Google expanded text ad CTR and CPC

    … Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in mind, allows advertisers to create longer text ads with two headlines of up to 30 characters each and a single 80-character description line. Standard text ad (left) vs. expanded text ad (right) Advertisers…

    Andy Taylor/ Search Engine Landin Google- 11 readers -
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