Google: Voice Search

  • Why retailers shouldn’t overreact to the voice search revolution

    …. Maybe voice search isn’t a big deal right now for retailers specifically, which all of the brands studied are. I’ll speak more to why this is probably the case later, but fingers crossed on Google Search Console voice search reporting actually becoming a thing, so that we can track this traffic more confidently. Comparing like queries is important…

    Andy Taylor/ Search Engine Landin SEO- 14 readers -
  • The voice search explosion and how it will change local search

    …. Local Information – Restaurants; shopping; directions; home services; pizza; weather; reviews; local events; traffic. Source: KPCB 2016 Internet Trends Marketers will need to employ new strategies for local voice search Given the growth of voice search, it has great potential to affect how local businesses are found. ComScore even estimates…

    Wesley Young/ Search Engine Land- 20 readers -
  • The future of voice-related SEO for local business

    … Google are good news for small business owners. In the past, we worried about writing copy that matched keywords, so that search engines could understand and serve up the content in response to the correct terms. We can now write copy that is conversational, simple and contextual that our users can understand. Voice-activated search combined…

    Chris Marentis/ Search Engine Landin SEO- 18 readers -
  • What marketers need to know about Google Assistant and Google Home

    … What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears…

    Search Engine Landin SEO Google- 7 readers -
  • As search changes, Google changes

    Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we search. The notion of jumping onto our laptops and typing search terms on feels increasingly quaint — something the search giant is sensing and responding to. Advertisers need to, as well.

    Adam Dorfman/ Search Engine Land- 24 readers -
  • The rise of personal assistants and the death of the search box

    On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my thoughts on what the future holds.

    Eric Enge/ Search Engine Land- 14 readers -
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