Google: Voice Search

  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 13 readers -
  • Google adds trending searches and instant answers to iOS app

    … With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches…

    Greg Sterling/ Search Engine Landin SEO- 21 readers -
  • Featured snippets: Optimization tips & how to ID candidate snippets

    … opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google How To's- 19 readers -
  • Siri is Google’s nearest mobile search competitor [Report]

    … one-to-one with behavior. Siri was also the most widely adopted virtual assistant among the available choices, used by a higher number of iOS users than “Google Now” was by Android users. Google Assistant wasn’t one of the available choices on the survey. A very large percentage of respondents (72 percent) said they were using virtual assistants…

    Greg Sterling/ Search Engine Landin SEO- 27 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … searches a given business will be able to service. Even if Google doesn’t yet have markup options for such specific details, local websites featuring structured data will have an advantage in a voice-search world. More details — even those that don’t yet have markup options — can only enhance a website. Mobile search expert Cindy Krum recently explained…

    Search Engine Landin SEO- 22 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 31 readers -
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