Google: Voice Search

  • The rise of personal assistants

    … (though there are many, many others not on this list): Refrigerators Alarm systems Thermostats Watches Cars TVs Smart speakers This will create a world where a connected device is always within immediate reach, and for the great majority of those devices, there will no search box and no browser. That leads us to our next major disruptive event: the rise…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • Google adds trending searches and instant answers to iOS app

    …, it would be more interesting to me. Instant answers has some utility for quick facts. But it’s now faster, easier and more efficient to use voice search or Google Home, if you have one. I can ask for the time in London or “what’s the population of the United States?” much more quickly with my voice than my phone keyboard. About The Author Greg…

    Greg Sterling/ Search Engine Landin SEO- 23 readers -
  • Featured snippets: Optimization tips & how to ID candidate snippets

    … opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google How To's- 19 readers -
  • Siri is Google’s nearest mobile search competitor [Report]

    … to “supplement” more traditional mobile search. Only 16 percent of iPhone owners did not use a virtual assistant, while just under 40 percent of Android users did not. Among iPhone owners who used assistants other than Siri, 10 percent used Google Now, and 4 percent cited Cortana. Among Android users, 24 percent were using virtual assistants other…

    Greg Sterling/ Search Engine Landin SEO- 27 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … study demonstrated that only 3.4 percent of Google local searches result in ad clicks. While it’s possible to anticipate a future in which voice search results are entirely paid ads, the fact that consumers seem to largely prefer organic suggests that Google would have a hard time retaining customers with such a model. Imagine if Google’s “I’m feeling…

    Search Engine Landin SEO- 23 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 31 readers -
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