Google: Voice Search

    • Essential voice search strategies for 2017

      There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet.

      Search Engine Landin SEO- 20 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 15 readers -
  • The voice search explosion and how it will change local search

    …: explosive growth. Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent…

    Wesley Young/ Search Engine Land- 23 readers -
  • The future of voice-related SEO for local business

    … to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play…

    Chris Marentis/ Search Engine Landin SEO- 19 readers -
  • What marketers need to know about Google Assistant and Google Home

    … such as Voice and Conversational Search and Google Now. Pichai said this is like building each user their “own individual Google.” Consumer adoption of voice search itself started off sluggish, with 85 percent of iOS users saying they did not use Siri in 2013. However, this technology has gained traction in recent years as teens and adults alike…

    Search Engine Landin SEO Google- 8 readers -
  • As search changes, Google changes

    … provides voice search technologies, surveyed US smartphone users and found that 60 percent had started using voice search within the past year. You can also see a rise in search queries that are clearly voice commands when you look at Google Trends for phrases such as “call mom,” which are highly unlikely to be typed into a search box. Voice search…

    Adam Dorfman/ Search Engine Landin SEO Google- 25 readers -
  • The rise of personal assistants and the death of the search box

    … On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
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