Google: Voice Search

    • Siri is Google’s nearest mobile search competitor [Report]

      A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents.

      Greg Sterling/ Search Engine Landin SEO- 20 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … so silly. What might voice search mean for local? Most who do believe in a voice-dominated future are in a love/hate relationship with the idea. Some predict we’ll lose all local organic space to ads. Others foresee a future in which anything less than the No. 1 rank is worthless. I see both conclusions as an incomplete picture. A recent Moz…

    Search Engine Landin SEO- 19 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 20 readers -
  • The voice search explosion and how it will change local search

    …: explosive growth. Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent…

    Wesley Young/ Search Engine Land- 25 readers -
  • The future of voice-related SEO for local business

    … to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play…

    Chris Marentis/ Search Engine Landin SEO- 22 readers -
  • What marketers need to know about Google Assistant and Google Home

    … overseen by The W3C, the world’s governing organization of standards for the World Wide Web, which is still updating the protocols, along with what it calls Speech Interface Framework that includes other standards. VoiceXML was designed to work with Natural Language Processing and to empower voice browsers to retrieve information and read it back. You…

    Search Engine Landin SEO Google- 13 readers -
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