Google: Vr, Daydream & Cardboard

  • Google shows off its VR advertising concept

    … Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps. The experimental format starts as a cube. Users can either tap it or stare…

    Ginny Marvin/ Marketing Landin Google- 34 readers -
  • Google releases Chrome version with the first browser support for WebVR

    … A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR — a capability that could dramatically affect the use and development of VR content. Previously, if a user wanted to view VR content in a stereo headset viewer like Google’s Daydream View, you had…

    Marketing Landin Google- 26 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR…

    Marketing Landin Google Facebook- 19 readers -