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A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.
Vroom's Virtual Reality Showroom is a groundbreaking immersive experience in online car buying. Users explore a three-dimensional showroom stocked with vehicles currently for sale on Vroom’s website (www.vroom.com), pulling up information, hearing real engi ...
… there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. Related Articles VR is coming to the Google Play store this fall with Daydream Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook What's The Reality Of Virtual Reality For Small Business? Facebook’s Oculus…