Google: Wallet

  • Square wants its logo to be synonymous with mobile payments

    … of Square Capital, which he has used to finance an expansion of his restaurant. “It was pretty awesome.” Among the distribution of mobile payments at RUA, Myers says that about 90 percent are Apple Pay and about 10 percent Android Pay. However a recent consumer survey from PR firm Walker Sands found that Android Pay was more widely used than Apple…

    Greg Sterling/ Marketing Land- 10 readers -
  • Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

    … Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with Sprint to deliver what they say is the first sweepstakes that employs mobile wallet passes. The sweepstakes is a promotional effort for the Copa América Centenario soccer series, which Sprint is helping…

    Marketing Land- 8 readers -
  • Survey: Few National Retailers Take Apple Pay Or Intend To This Year

    … quickly — but isn’t. Another such development is mobile payments. According to a survey from Reuters and the National Retail Federation (NRF), a large majority of the top 100 US retailers have not adopted Apple pay and do not intend to this year: While some of the country’s top merchants said they use and like the mobile payment system, fewer than…

    Greg Sterling/ Marketing Land- 12 readers -
  • Apple, Google And PayPal Jockey For Position In Mobile Payments

    … Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected to unveil “Android Pay,” a replacement for Google Wallet for mobile and offline payments. Android Pay’s functionality appears to be generally the same as the original Google Wallet except that there…

    Greg Sterling/ Marketing Landin Google- 62 readers -
  • Confirmed: Google Buys Softcard To Better Compete With Apple Pay

    … One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today. In a blog post Google said: [W]e’re…

    Greg Sterling/ Marketing Landin Google- 12 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 16 readers -
  • What Do NFC And The New iPhone 6 Mean For Marketers?

    … and VeriFone in 2011, but, despite such high-powered backers, the technology has made little to no progress in the last few years. So why is Apple’s announcement of the inclusion of NFC technology and Apple Pay such a big deal? Well for one, Apple is one of the few companies in the world that can affect a significant change with major retailers…

    Aaron Strout/ Marketing Landin Google- 12 readers -
  • Will Apple Payments Resurrect Google Wallet?

    … Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express…

    Greg Sterling/ Marketing Landin Google- 8 readers -
  • Marketers: Ditch The Plastic Loyalty Cards

    … to be their biggest battle. Despite the many rewards and offers presented through these programs, the bottom line is that it's difficult to effectively communicate with shoppers and get them to notice and engage. It's Time For New Tools Google Wallet and Apple's Passbook allow retailers to mobilize their loyalty programs; and at Vibes, we've found that brick…

    Alex Campbell/ Marketing Land- 5 readers -
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