Google: Wallet

  • Email shines even brighter with Gmail and Google Wallet

    … of digital marketing — a user’s email address is the key to digital identification across all channels. Your email address is what you use to log into your device — desktop, tablet, phone — as well as apps, websites and accounts. When you buy a new device, the first thing Android or iOS/Apple asks after you choose your language is your email address…

    Marketing Landin EMail Google- 28 readers -
  • Square wants its logo to be synonymous with mobile payments

    … the effort to help educate users about mobile payments. The value proposition, as the signage indicates, is “pay faster.” According to Square’s head of marketing Kevin Burke, consumers appear to like and be getting the message. Square now reports that Portland has higher penetration of mobile wallet payments (e.g., Apple Pay) than the national average…

    Greg Sterling/ Marketing Land- 18 readers -
  • Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

    … Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with Sprint to deliver what they say is the first sweepstakes that employs mobile wallet passes. The sweepstakes is a promotional effort for the Copa América Centenario soccer series, which Sprint is helping…

    Marketing Land- 10 readers -