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Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life.
… Mobile wallets: they’re not just for payments. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication and consumer engagement channel. Urban Airship found that 54 percent of consumers surveyed had used mobile…
… the effort to help educate users about mobile payments. The value proposition, as the signage indicates, is “pay faster.” According to Square’s head of marketing Kevin Burke, consumers appear to like and be getting the message. Square now reports that Portland has higher penetration of mobile wallet payments (e.g., Apple Pay) than the national average…
… into the user’s phone, forever. In other words, the wallet pass provides Sprint with a marketing pipe into the user’s phone, without requiring that an app be downloaded or maintained. Spring reports that “thousands” of wallet passes have been downloaded so far for this sweepstakes. “While mobile wallets can be thought of as a campaign,” Sprint’s…