Google: Wallet

  • Email shines even brighter with Gmail and Google Wallet

    … Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential…

    Marketing Landin EMail Google- 20 readers -
  • Square wants its logo to be synonymous with mobile payments

    … the effort to help educate users about mobile payments. The value proposition, as the signage indicates, is “pay faster.” According to Square’s head of marketing Kevin Burke, consumers appear to like and be getting the message. Square now reports that Portland has higher penetration of mobile wallet payments (e.g., Apple Pay) than the national average…

    Greg Sterling/ Marketing Land- 16 readers -
  • Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

    … Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with Sprint to deliver what they say is the first sweepstakes that employs mobile wallet passes. The sweepstakes is a promotional effort for the Copa América Centenario soccer series, which Sprint is helping…

    Marketing Land- 10 readers -
  • Survey: Few National Retailers Take Apple Pay Or Intend To This Year

    … quickly — but isn’t. Another such development is mobile payments. According to a survey from Reuters and the National Retail Federation (NRF), a large majority of the top 100 US retailers have not adopted Apple pay and do not intend to this year: While some of the country’s top merchants said they use and like the mobile payment system, fewer than…

    Greg Sterling/ Marketing Land- 15 readers -
  • Apple, Google And PayPal Jockey For Position In Mobile Payments

    Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected to unveil “Android Pay,” a replacement for Google Wallet for mobile and offline payments. Android Pay’s functionality appears to be generally the same as the original Google Wallet except that there will be a new emphasis on in-app payments, ...

    Greg Sterling/ Marketing Land- 66 readers -
  • Confirmed: Google Buys Softcard To Better Compete With Apple Pay

    … One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today. In a blog post Google said: [W]e’re…

    Greg Sterling/ Marketing Landin Google- 15 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 18 readers -
  • What Do NFC And The New iPhone 6 Mean For Marketers?

    … of mobile payments. A few companies like Starbucks (in 2013, the Wall Street Journal reports, 10% of its sales came via its mobile app) succeeded in spite of the lack of this technology, but many companies have yet to move the needle. Some may recall Google pushing NFC-enabled features for Google Places, in partnership with MasterCard, Citibank…

    Aaron Strout/ Marketing Landin Google- 23 readers -
  • Will Apple Payments Resurrect Google Wallet?

    … Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express…

    Greg Sterling/ Marketing Landin Google- 24 readers -
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