Google: Wallet

    • Email shines even brighter with Gmail and Google Wallet

      Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life.

      Marketing Landin EMail Google- 13 readers -
  • Square wants its logo to be synonymous with mobile payments

    … Square wants you to pay with your phone. The company is in the process of making a big push to make Square and mobile payments synonymous. In Portland, over the past several months, Square has been educating consumers with signage as it rolls out the company’s new chip-card and NFC-based payments hardware. Apple has also been supporting…

    Greg Sterling/ Marketing Land- 12 readers -
  • Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

    … Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with Sprint to deliver what they say is the first sweepstakes that employs mobile wallet passes. The sweepstakes is a promotional effort for the Copa América Centenario soccer series, which Sprint is helping…

    Marketing Land- 8 readers -
  • Survey: Few National Retailers Take Apple Pay Or Intend To This Year

    …. Because of the exclusivity requirements of CurrentC it’s unlikely that most major retailers are going to rock the boat util that provision expires in 2016. At that point we should see broader adoption of Apple Pay and Android Pay for in-store transactions. Mobile payments are not Google Glass; retailers shouldn’t take a “wait and see” approach. We…

    Greg Sterling/ Marketing Land- 13 readers -
  • Apple, Google And PayPal Jockey For Position In Mobile Payments

    … Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected to unveil “Android Pay,” a replacement for Google Wallet for mobile and offline payments. Android Pay’s functionality appears to be generally the same as the original Google Wallet except that there…

    Greg Sterling/ Marketing Landin Google- 64 readers -
  • Confirmed: Google Buys Softcard To Better Compete With Apple Pay

    … One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today. In a blog post Google said: [W]e’re…

    Greg Sterling/ Marketing Landin Google- 13 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 18 readers -
  • What Do NFC And The New iPhone 6 Mean For Marketers?

    … Officer Ed McLaughlin Why Apple Pay? Why Now? Similar to the fragmented digital music space in the early 2000′s before Apple co-founder Steve Jobs brought all the major labels to the table, the mobile payments space has been similarly fragmented. From home-grown solutions like Walmart’s MCX to Square to Google Wallet, no company has been able…

    Aaron Strout/ Marketing Landin Google- 19 readers -
  • Will Apple Payments Resurrect Google Wallet?

    … Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express…

    Greg Sterling/ Marketing Landin Google- 19 readers -
  • Marketers: Ditch The Plastic Loyalty Cards

    … to be their biggest battle. Despite the many rewards and offers presented through these programs, the bottom line is that it's difficult to effectively communicate with shoppers and get them to notice and engage. It's Time For New Tools Google Wallet and Apple's Passbook allow retailers to mobilize their loyalty programs; and at Vibes, we've found that brick…

    Alex Campbell/ Marketing Land- 12 readers -
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