Google: Wallet

  • Square wants its logo to be synonymous with mobile payments

    … Square wants you to pay with your phone. The company is in the process of making a big push to make Square and mobile payments synonymous. In Portland, over the past several months, Square has been educating consumers with signage as it rolls out the company’s new chip-card and NFC-based payments hardware. Apple has also been supporting…

    Greg Sterling/ Marketing Land- 12 readers -
  • Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

    … Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with Sprint to deliver what they say is the first sweepstakes that employs mobile wallet passes. The sweepstakes is a promotional effort for the Copa América Centenario soccer series, which Sprint is helping…

    Marketing Land- 8 readers -
  • Survey: Few National Retailers Take Apple Pay Or Intend To This Year

    …. Because of the exclusivity requirements of CurrentC it’s unlikely that most major retailers are going to rock the boat util that provision expires in 2016. At that point we should see broader adoption of Apple Pay and Android Pay for in-store transactions. Mobile payments are not Google Glass; retailers shouldn’t take a “wait and see” approach. We…

    Greg Sterling/ Marketing Land- 12 readers -
  • Apple, Google And PayPal Jockey For Position In Mobile Payments

    … of relatively recent acquisitions that include Braintree, Venmo and Paydiant, the company can support payments between peers, online, in apps and in physical stores. The latter, built on Paydiant, includes loyalty and mobile marketing capabilities. And let’s not forget Amazon, another major player in this segment. Square and Stripe are there too…

    Greg Sterling/ Marketing Landin Google- 62 readers -
  • Confirmed: Google Buys Softcard To Better Compete With Apple Pay

    … One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today. In a blog post Google said: [W]e’re…

    Greg Sterling/ Marketing Landin Google- 12 readers -
  • Rumor: Google To Buy Softcard, Indirectly Responsible For Failure Of Google Wallet 1.0

    …, taking place March 31-April 1 in San Francisco. Lowest conference rates expire this Saturday, January 17th – register today and save $400! About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Google- 16 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 17 readers -
  • What Do NFC And The New iPhone 6 Mean For Marketers?

    … Officer Ed McLaughlin Why Apple Pay? Why Now? Similar to the fragmented digital music space in the early 2000′s before Apple co-founder Steve Jobs brought all the major labels to the table, the mobile payments space has been similarly fragmented. From home-grown solutions like Walmart’s MCX to Square to Google Wallet, no company has been able…

    Aaron Strout/ Marketing Landin Google- 14 readers -
  • Will Apple Payments Resurrect Google Wallet?

    … Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express…

    Greg Sterling/ Marketing Landin Google- 14 readers -
  • Marketers: Ditch The Plastic Loyalty Cards

    … to be their biggest battle. Despite the many rewards and offers presented through these programs, the bottom line is that it's difficult to effectively communicate with shoppers and get them to notice and engage. It's Time For New Tools Google Wallet and Apple's Passbook allow retailers to mobilize their loyalty programs; and at Vibes, we've found that brick…

    Alex Campbell/ Marketing Land- 9 readers -
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