Google: Webmaster Central

  • How To Write A Meta Description That Gets Click-Throughs

    … I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: [I]t’s worth noting that while accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results. Google reiterated this point yet…

    Neil Patel/ Search Engine Landin SEO How To's- 38 readers -
  • Learning SEO From Google Employees

    … As should be the case with any SEO professionals, we’re constantly on the lookout for new information and ideas that can aid us in helping our clients improve their results. While at a recent event, we had the luxury of speaking with Google Webmaster Trends Analyst Pierre Far. The conversation sparked us into looking further into Google itself…

    Chris Marentis/ Search Engine Landin SEO Google- 36 readers -
  • Google Webmaster Trends Team Wants To Visit Your Office

    Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their sites’ content and infrastructure.

    Barry Schwartz/ Search Engine Land- 11 readers -
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