Google: Webmaster Central

  • How To Write A Meta Description That Gets Click-Throughs

    …: The content in a meta description does not factor into the search ranking algorithm. User behavior is factored into the search algorithm. Specifically, click-through rate (CTR) is part of the algorithmic ranking process. The meta description is the most important feature for improving click-through rate from search results pages. 1. The content in a meta…

    Neil Patel/ Search Engine Landin SEO How To's- 42 readers -
  • Learning SEO From Google Employees

    … As should be the case with any SEO professionals, we’re constantly on the lookout for new information and ideas that can aid us in helping our clients improve their results. While at a recent event, we had the luxury of speaking with Google Webmaster Trends Analyst Pierre Far. The conversation sparked us into looking further into Google itself…

    Chris Marentis/ Search Engine Landin SEO Google- 41 readers -
  • Google Webmaster Trends Team Wants To Visit Your Office

    Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their sites’ content and infrastructure.

    Barry Schwartz/ Search Engine Land- 26 readers -
  • Google Revamps Change Of Address Tool Within Webmaster Tools

    …, read Google’s help documentation. Related Articles Be Careful Of Switching To HTTPS To Improve Google Rankings: The Buffer Story [UPDATE] Google Revamps Webmaster Tools API Google Allows Developers Integrate With Search Within Site Feature It's Over: The Rise & Fall Of Google Authorship For Search Results Channel: SEO Google: SEO Google: Webmaster Central (Some images used under license from Shutterstock.com.)…

    Barry Schwartz/ Search Engine Landin SEO Google- 22 readers -
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