Google Webmasters

  • Finally, It’s Time to Retire Your WWW

    … to https. If you’re accepting any data on your site, I’d encourage you to make the move as well. 301 Redirects – Gary Illyes announced that 3xx redirects no longer lose authority. So, it’s time to retire that www subdomain and push your traffic to your domain. We’re now just marketingtechblog.com without the www! 30x redirects don’t lose PageRank…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How to Minimize Search Impact When Migrating to a New Domain

    … As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Webmasters does offer a change of domain tool, what…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How to Resubmit an Updated or New Robots.txt File

    … Our agency handles organic search consulting for several SaaS vendors in the industry. A client that we recently started working with had done a fairly standard practice, placing their application on a subdomain and moving their brochure site to the core domain. This is a standard practice since it enables both your production team and your…

    Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
  • Responsive Design and the Mobile Search Tipping Point

    … or not. As we converted all of our clients over to responsive sites in the last year, we continued to see nice increases in mobile search traffic. And you’re not done just yet. Being responsive is one thing, but ensuring your page elements are optimized for folks tapping through with their thumbs is another. Google Webmasters provides detailed…

    Douglas Karr/ Marketing Technology Blogin Mobile- 27 readers -
  • Google Webmasters Scared the Crap out of Me!

    … checked for errors in Webmasters and errors were down significantly. I checked and re-checked my CMS SEO checklist – robots.txt file, my sitemaps, my redirects… everything! I checked for any messages (e.g. a penalty) and there were no messages sent to me. Even though I’m freaked out, I can’t help but wonder if something went wrong with Webmasters…

    Douglas Karr/ Marketing Technology Blogin Google- 5 readers -
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