Google Webmasters

  • Finally, It’s Time to Retire Your WWW

    … Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.marketingtechblog.com. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • How to Minimize Search Impact When Migrating to a New Domain

    … As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Webmasters does offer a change of domain tool, what…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How to Resubmit an Updated or New Robots.txt File

    … marketing team to make updates as needed without any dependency on the other. As a first step in analyzing their organic search health, we registered both the brochure and application domains in Webmasters. That’s when we identified an immediate issue. All of the application pages were being blocked from being indexed by the search engines. We…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
  • Responsive Design and the Mobile Search Tipping Point

    … or not. As we converted all of our clients over to responsive sites in the last year, we continued to see nice increases in mobile search traffic. And you’re not done just yet. Being responsive is one thing, but ensuring your page elements are optimized for folks tapping through with their thumbs is another. Google Webmasters provides detailed…

    Douglas Karr/ Marketing Technology Blogin Mobile- 28 readers -
  • Google Webmasters Scared the Crap out of Me!

    … checked for errors in Webmasters and errors were down significantly. I checked and re-checked my CMS SEO checklist – robots.txt file, my sitemaps, my redirects… everything! I checked for any messages (e.g. a penalty) and there were no messages sent to me. Even though I’m freaked out, I can’t help but wonder if something went wrong with Webmasters…

    Douglas Karr/ Marketing Technology Blogin Google- 7 readers -
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