Google Webmasters

  • Finally, It’s Time to Retire Your WWW

    … now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites maintain their authority while modifying their site’s location. The two that are key, in my opinion, are: SSL – Google has encouraged websites going secure and announced there would be no impact in redirecting http…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • How to Minimize Search Impact When Migrating to a New Domain

    … As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Webmasters does offer a change of domain tool, what…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • How to Resubmit an Updated or New Robots.txt File

    … request that Google check your robots.txt, but it’s not too intuitive. Navigate to the Google Webmasters Search Console to the Crawl > robots.txt Tester. You will see the contents of the most recently crawled robots.txt file within the Tester. If you’d like to resubmit your robots.txt file, click Submit and a popup will come up with a few…

    Douglas Karr/ Marketing Technology Blogin How To's- 8 readers -
  • Responsive Design and the Mobile Search Tipping Point

    … search impressions as well as an increase in mobile search visits. If you’re not seeing increased visits in your analytics, you have to check webmaster data. Remember, analytics is only measuring the people already arriving on your site. Webmasters measures how your site is performing in search results – whether the visitors actually click through…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • Google Webmasters Scared the Crap out of Me!

    … that I messed up the html encoding for code snippets, and much more. We also did a backlink audit and disavowed a ton of crappy spam sites that were pointing at us. One additional enhancement was that we installed an SSL certificate in preparation for some lead generation and ecommerce options we’ll be adding to the site. Not to mention that Google…

    Douglas Karr/ Marketing Technology Blogin Google- 1 readers -
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