Google: Youtube

  • How to spice up your TrueView audience strategy on YouTube

    A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many of us have been running TrueView campaigns on YouTube from within AdWords for a while, but how many of the newer or updated features are you taking advantage of? First, let’s take a step back in time and remember what ...

    Marketing Land- 12 readers -
  • 2016: The Year in Social Media

    …, unforgettable year. Here’s what I’ll remember most. The year of fake news If on the internet no one knows you’re a dog, on Facebook no one knows if you’re lying. The social network got slammed for serving as a vessel for fake election news. How much that spread of falsehoods influenced the U.S. electorate is anyone’s guess; how much it has impacted Facebook’s…

    Marketing Landin Social Facebook Twitter- 19 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    … it out to everyone sometime next year, though only people with 360-degree cameras will be able to produce their own “Live 360” streams, as Facebook is calling its 360-degree live-streaming feature. Whenever Facebook officially opens up 360-degree live-streaming — and assuming the resolution doesn’t recall video streaming circa 2006 — it could open up…

    Marketing Landin Social Facebook- 20 readers -
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