Google: Youtube

  • ANA calls for independent audits of ads in the ‘walled gardens’

    All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today issued a call for independent audits in the “walled garden” advertising platforms of Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter. Facebook, Instagram and Google’s YouTube are not on the list, because they committed last month ...

    Marketing Land- 18 readers -
  • YouTube to end Annotations in May

    Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links or hot spots layered over a video — no longer available to creators. Since offering End Screens and Cards, YouTube says the use of annotations, which only work on desktop, has decreased more than 70 percent.

    Amy Gesenhues/ Marketing Land- 19 readers -
  • YouTube’s unskippable 30-second video ads will sunset next year

    … YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users…

    Ginny Marvin/ Marketing Landin Google- 22 readers -
  • How to spice up your TrueView audience strategy on YouTube

    … campaigns and need to ensure the right users see the right video. TrueView for action In Q3 2016, Google released TrueView for action, a new ad format for YouTube. Advertisers can add a tailored call-to-action button during and after their video. This is currently still in beta but should be rolled out globally soon. This is a great way to add…

    Marketing Landin Social Google How To's- 13 readers -
Get the top posts daily into your mailbox!
Topics
See more
Adwords Algorithm Amazon Apple Blogging Branding Buzzfeed Ces Channel: Cmo Zone Channel: Consumer Channel: Content Marketing Channel: Display Advertising Channel: Industry Channel: Mobile Marketing Channel: Retail Channel: Search Marketing Channel: Sem Channel: Seo Channel: Social Media Marketing Channel: Video Christmas Comedy Central Comscore Consumer Behavior Content Marketing Content Marketing Column Creative Of The Day Cyber Monday Denny's Display Advertising Display Advertising Column E Commerce Ecommerce Email Marketing Facebook Facebook: Advertising Facebook: Business Issues Facebook: Instagram Facebook: Mobile Facebook: Video Google Google Play Google Shopping Google: Adwords Google: Android Google: Business Issues Google: Critics Google: Legal Google: Mobile Gopro Holiday Retailer How To Guides: Content Marketing Instagram Internet Internet Marketing Internet Marketing Industry Interviews La Kings Linkedin Marketing Automation Martech Mcdonald's Microsoft Mobile Marketing Native Advertising Netflix New York Times Pinterest Programmatic Advertising & Media Buying Public Relations Samsung San Francisco Search Engine Land Search Marketing Search Marketing Column Seo Snapchat Soccer Social Media Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Social Media Marketing: Hashtags Spotify Statistics Statistics: Mobile Marketing Statistics: Online Advertising Statistics: Online Behavior Statistics: Popularity & Usage Super Bowl Taco Bell Texas Tumblr Twitter Twitter: Advertising Video Volkswagen Walmart Yelp Youtube
More from around the web