Google: Youtube & Video

  • How TV (And Video) Influences Search Behavior

    … and YouTube videos that eventually would turn into a series of spoofs and parodies. Not only did Lincoln generate more search interest for their MKC, but Google suggests “Lincoln” as the fourth option that people might be looking for when they search for “Matthew McConaughey.” Most impressively, of all the cars Lincoln sold in October 2014…

    Erin Everhart/ Search Engine Landin SEO How To's- 12 readers -
  • Expand Your Search Presence With External Sites

    … increase significantly, as well. Optimizing YouTube Creating a channel on YouTube is a great way to raise more brand awareness from search. Optimize your videos to not only start showing up in search engines, but also within YouTube search. Write a description, and add a full transcript of the video to the description. Make sure the title is optimized…

    Search Engine Landin Social SEO- 14 readers -
  • TrueView For Shopping: Making YouTube The Next Big Shopping Destination

    Shopping campaigns, or Product Listing Ads (PLAs), as they were once known, have proved revolutionary for AdWords e-commerce. They combine a visually engaging experience on the search results page with the ability to instantly compare prices across retailers. In fact, these ads have been such a success that Google has continued to invest in them, and as a result, we’ve seen ...

    Search Engine Land- 12 readers -
  • Why Video Ads In Google’s Search Results Are Closer Than Ever

    In April of this year, we learned that Google’s TrueView ads (on YouTube) were to blame for Google making less money per ad; the popularity of the video ads was rising amongst users, but the clicks were at a low cost, and that was hindering Google’s ability to monetize them well. (See my column from last month on the opportunity these video ads present.

    Pauline Jakober/ Search Engine Land- 18 readers -
  • The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video

    … in the next four years, to $14.38 billion, with mobile growing at an average rate of 65 percent each year. Even the much-maligned desktop will experience growth in video advertising at an average rate of 11.5 percent per year. Source: LSA Online Video’s Next Frontier – Local This growth extends across all sizes of advertisers. The Local Search Association…

    Wesley Young/ Search Engine Landin SEO- 22 readers -
  • YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

    … and save 10%-20%. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM's New York City office. Tony has been in the online marketing industry for over seven years. His background stems from affiliate marketing and has experience in paid search, social media and video marketing. (Some images used under license from…

    Search Engine Landin Social SEO- 37 readers -
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