Google: Youtube & Video

  • How TV (And Video) Influences Search Behavior

    … and YouTube videos that eventually would turn into a series of spoofs and parodies. Not only did Lincoln generate more search interest for their MKC, but Google suggests “Lincoln” as the fourth option that people might be looking for when they search for “Matthew McConaughey.” Most impressively, of all the cars Lincoln sold in October 2014…

    Erin Everhart/ Search Engine Landin SEO How To's- 18 readers -
  • Expand Your Search Presence With External Sites

    … also create brand-related boards that showcase your products and mission or act as a newsroom that uses your brand name naturally throughout. For other social sites (Facebook, Twitter and others) and business listing sites like Yelp, create and optimize your profile similarly. Always link to the profiles from your own domain. Optimizing Pinterest…

    Search Engine Landin Social SEO- 20 readers -
  • Google Brings YouTube TrueView Campaigns Into The AdWords Fold

    If you run TrueView YouTube campaigns in AdWords, you know that getting to them is like entering a netherworld. Not only do you lose the tether to your other campaigns, running video campaigns in AdWords feels like being forced to write with your other hand — sure you can do it, but not with the same comfort level as managing campaigns in the main AdWords UI. Well, that’s finally changing.

    Ginny Marvin/ Search Engine Land- 53 readers -
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