Gordon Borrell

  • Borrell on Local News: Inform, but Help Businesses Thrive

    … We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO of Borrell Associates mean that community publishers should abandon any attempt to present a balanced picture of their community…

    Tom Grubisich/ Street Fightin Affiliate- 13 readers -
  • Report: Digital Now Represents 40% of Local Advertising Market

    … After years of shifting revenues, it’s no surprise that digital continued to gain ground last year. What’s surprising, says Gordon Borrell, chief executive of Borrell Associates, is that the rate at which spending is shifting is actually accelerating. A new report released by the research firm suggests that digital advertising will continue…

    Mason Lerner/ Street Fight- 20 readers -
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