Got Milk?

  • Jeff Goodby: ‘You have to learn to give people rejection’

    … over his long career. From creating the iconic “Got Milk?” campaign to morphing Goodby Silverstein into a digital-heavy agency, Goodby has had a front row seat on the industry rollercoaster. Digiday chatted with Goodby about Hal Riney, making interviewees squirm and why the ad business isn’t that complicated at the end of the day. Tell me about your…

    Shareen Pathak/ Digiday- 8 readers -
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