Government Contractors

  • 3 Easy Inbound Marketing Hacks For Government Contractors

    … As government buyers increasingly turn to the internet to help them find the right solutions for their agencies, more and more government contractors are starting to practice inbound marketing. Inbound marketing is based on the premise that buyers will find you when they search for solutions to their problems, whether it be on the web or social…

    The Inbound Growth Blog- 18 readers -
  • Why Inbound Marketing Is Critical To Your B2G Sales Process

    … When it comes to a business-to-government sales strategy, it’s easy write off marketing as an unnecessary expense. Traditionally, relationships and past performance has been what's moved the needle for government contractors. Those pesky things every inbound marketing guru keeps talking about, like CRMS’s, eBook designs and social media…

    John Beveridge/ The Inbound Growth Blog- 13 readers -
  • The New B2G Lead Generation Paradigm

    … The big misconception about B2G (Business to Government) lead generation is that your targets don't use the same tools for research as everyone else. For the most part, they really do use the same tools – social media, search, industry blogs – as consumers and B2B buyers. The difference comes in how they use those tools, and the type of content…

    John Beveridge/ The Inbound Growth Blog- 15 readers -
  • Why Inbound Marketing Is The Best B2G Marketing Strategy

    … between what government buyers are looking for and what government contractors are giving them. While government buyers are looking for case studies, webinars, research reports, whitepapers and videos to educate themselves, government contractors are devoting their marketing budgets to creating marketing collateral and sales sheets! For those…

    John Beveridge/ The Inbound Growth Blog- 21 readers -
  • Government Contractors Need Inbound Marketing To Thrive

    … There is a huge gap between the information government buyers want and what government contractors are giving them. This is one of the primary conclusions of Market Connections 2015 Federal Content Marketing Review. Market Connections interviewed 150 federal employees involved in the buying process and 150 government contractors to learn what…

    John Beveridge/ The Inbound Growth Blog- 23 readers -
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