Gowalla

Gowalla was a location-based social network launched in 2007 and closed in 2012. Users were able to check in at "Spots" in their local vicinity, either through a dedicated mobile application or through the mobile website. Checking-in would sometimes produce virtual "items" for the user, some of which were developed to be promotional tools for the game's partners. As of November 2010 there were approximately 600,000 users.At the start of December 2009 it was reported that Gowalla had raised $8.4 million in a round of venture capital funding led by Greylock Partners and angel investors Chris Sacca, Kevin Rose and Jason Calacanis.
Posts about Gowalla
  • 4 Mission-Critical Components to Executive Planning for Social Growth

    As executives turn the page on another year at the helm of their respective brands, one major trend continues: incremental change is no longer delivering bottom-line growth, or at least the growth that makes stakeholders and investors happy. Social media strategy and governance often exposes the problems of organizations struggling to thrive amid the changes of the last seve ...

    AllTwitter- 10 readers -
  • StockUp Presents the Latest Take on the Local Inventory Dilemma

    … manually to its database. Andy Ellwood, a former Gowalla and Waze executive who joined as chief revenue officer in January, says the company now has information about over half a million products in its database. Ellwood pitches the project as an extension of his work at Gowalla and Waze. The two companies both developed systems for users…

    Steven Jacobs/ Street Fightin Google- 7 readers -