Gowalla was a location-based social network launched in 2007 and closed in 2012. Users were able to check in at "Spots" in their local vicinity, either through a dedicated mobile application or through the mobile website. Checking-in would sometimes produce virtual "items" for the user, some of which were developed to be promotional tools for the game's partners. As of November 2010 there were approximately 600,000 users.At the start of December 2009 it was reported that Gowalla had raised $8.4 million in a round of venture capital funding led by Greylock Partners and angel investors Chris Sacca, Kevin Rose and Jason Calacanis.
Posts about Gowalla
  • 4 Mission-Critical Components to Executive Planning for Social Growth

    … followers as individuals, think of them as representing entire networks. Behaviors aren’t tactics Platforms come and go (where did I put that Gowalla founder badge?), what your brand needs to focus on is how to integrate your service into the behaviors that your customers consistently perform for their own benefit. Don’t come up with a plan…

    AllTwitterin Social Facebook- 11 readers -
  • StockUp Presents the Latest Take on the Local Inventory Dilemma

    … manually to its database. Andy Ellwood, a former Gowalla and Waze executive who joined as chief revenue officer in January, says the company now has information about over half a million products in its database. Ellwood pitches the project as an extension of his work at Gowalla and Waze. The two companies both developed systems for users…

    Steven Jacobs/ Street Fightin Google- 9 readers -
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