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… followers as individuals, think of them as representing entire networks. Behaviors aren’t tactics Platforms come and go (where did I put that Gowalla founder badge?), what your brand needs to focus on is how to integrate your service into the behaviors that your customers consistently perform for their own benefit. Don’t come up with a plan…
… manually to its database. Andy Ellwood, a former Gowalla and Waze executive who joined as chief revenue officer in January, says the company now has information about over half a million products in its database. Ellwood pitches the project as an extension of his work at Gowalla and Waze. The two companies both developed systems for users…
… the problem with every argument I’ve heard about the future of Journalism: Journalism vs. content: A vital distinction Critics of the news business and of the recent flourish in brand publishing tend to conflate two things that are very, very different: Journalism with a capital J that exposes injustice and reports news that’s important…
It’s been a screwy few months for the travel industry. In May, TripAdvisor bought La Fourchette — a small booking site most widely known as the French equivalent to OpenTable. Then, Priceline, TripAdvisor’s much larger competitor, went ahead and spent $2.6 billion to buy OpenTable itself. But the two deals represent more than an idiosyncratic blip.