Gpshopper

  • 10 Top Location-Based Marketing Campaigns of 2015

    … RetailMeNot and curated deals company ShopAdvisor (proximity specialist Gimbal will be handing the geo-fencing aspects of the program), for its Shop Now! ad program. The concept was tied to the release of Elle‘s 30th birthday issue at the end of August. It so happened that the September issue coincided with the print ad blitz heralding fall…

    Street Fightin EMail- 32 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    …. “It was originally designed to be a broadcast technology, and it should be used like that — not as a read technology.” The move comes two months after Buzzfeed published a scathing report detailing an initiative by outdoor advertising giant Titan to install bluetooth beacons in hundreds of phone booths across New York City. Mikhailov says…

    Steven Jacobs/ Street Fight- 11 readers -