• 10 Top Location-Based Marketing Campaigns of 2015

    … to consumers who appeared positioned to donate to a worthy cause. xAd used insights on mobile consumer behavior from its platform of nearly one million advertisers to target people around three primary locations: 1) Oxfam America’s out-of-home media placements at PATH Stations, bus shelters and airports; 2) at grocery stores that carried magazines…

    Street Fightin EMail- 47 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    … for marketers, says Mikhailov. “Even the massive change in speed from Bluetooth 1.0 to Bluetooth 4.0 made it commercially usable, and useful for marketing purposes. … If there’s fast speed and faster interaction with the devices that’s just going to benefit marketers with all sorts of programming they can do.” Steven Jacobs is Street Fight’s deputy editor. …

    Steven Jacobs/ Street Fight- 14 readers -