• 10 Top Location-Based Marketing Campaigns of 2015

    … specialist Placed to serve location-targeted mobile ads to more than 1,000 grocers — and prove that those placements led to physical purchases. Placed’s data indicated the ads helped drive 213,000 in-store visits. The ad-tech provider said the campaign ultimately put Dr Pepper products in 25,000 new households. Monterey Bay Aquarium Navigates…

    Street Fightin EMail- 31 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    …, but experts say the industry has already moved to less-permanent, softer, identifiers that a provider can easily delete. “It’s an important change for the industry because it will help get people a lot more comfortable with keeping bluetooth on,” said Maya Mikhailov, executive vice president at GPShopper, a retail-focused mobile development shop…

    Steven Jacobs/ Street Fight- 11 readers -
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