• 10 Top Location-Based Marketing Campaigns of 2015

    … to consumers who appeared positioned to donate to a worthy cause. xAd used insights on mobile consumer behavior from its platform of nearly one million advertisers to target people around three primary locations: 1) Oxfam America’s out-of-home media placements at PATH Stations, bus shelters and airports; 2) at grocery stores that carried magazines…

    Street Fightin EMail- 27 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    …, but experts say the industry has already moved to less-permanent, softer, identifiers that a provider can easily delete. “It’s an important change for the industry because it will help get people a lot more comfortable with keeping bluetooth on,” said Maya Mikhailov, executive vice president at GPShopper, a retail-focused mobile development shop…

    Steven Jacobs/ Street Fight- 9 readers -