Gpshopper

  • 10 Top Location-Based Marketing Campaigns of 2015

    … a 4.69 percent post-click conversion rate — more than three times the national average of 1.43 percent. Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications: In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online…

    Street Fightin EMail- 46 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    … A few months after Apple effectively closed the door on wi-fi tracking, the organization overseeing Bluetooth low energy, the technology behind beacons, has done the same. This morning, Bluetooth Special Interest Group ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access…

    Steven Jacobs/ Street Fight- 13 readers -
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