Gpshopper

  • 10 Top Location-Based Marketing Campaigns of 2015

    … are the people who are going to come in. Using geo helps to make the signup invitation so much more relevant to the consumer.” Memorial Healthcare System’s Pandora Ads Delivered 500 Percent Increase in Mobile Traffic: Memorial Healthcare System (MHS) has been providing healthcare services to South Florida residents since 1953. Today, it’s the third…

    Street Fightin EMail- 47 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    …, but experts say the industry has already moved to less-permanent, softer, identifiers that a provider can easily delete. “It’s an important change for the industry because it will help get people a lot more comfortable with keeping bluetooth on,” said Maya Mikhailov, executive vice president at GPShopper, a retail-focused mobile development shop…

    Steven Jacobs/ Street Fight- 14 readers -