• 10 Top Location-Based Marketing Campaigns of 2015

    … specialist Placed to serve location-targeted mobile ads to more than 1,000 grocers — and prove that those placements led to physical purchases. Placed’s data indicated the ads helped drive 213,000 in-store visits. The ad-tech provider said the campaign ultimately put Dr Pepper products in 25,000 new households. Monterey Bay Aquarium Navigates…

    Street Fightin EMail- 28 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    … A few months after Apple effectively closed the door on wi-fi tracking, the organization overseeing Bluetooth low energy, the technology behind beacons, has done the same. This morning, Bluetooth Special Interest Group ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access…

    Steven Jacobs/ Street Fight- 11 readers -