• Native Advertising at its Finest: Target’s Grammy Ad

    … Content Promotion, Earned Media, Native Advertising, Owned Media, Paid Media, Shared Media Isaac Brekken/Getty Images One of the most talked performances from the 2014 Grammys was the unlikely pairing of rock band Imagine Dragons and rapper Kendrick Lamar. Looking to capitalize on a name familiar to mainstream music consumers and Grammy…

    Danielle Look/ Relevance- 20 readers -
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