• A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … marketing, SMS/MMS marketing, and organic search. The defining characteristic of granted media is that it is brand content distributed via an open platform, which gives the platform great reach but at the cost of having many masters, which are active participants in the channel. Inbox providers junk and block emails from senders who their users indicate…

    Convince and Convertin Social EMail- 19 readers -
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