• How personalized moment marketing found scale in Rio

    … by John Snyder, Grapeshot CEO Unlike traditional Olympic marketing efforts, which have taken a sledgehammer approach to the audience, 2016 Rio will be remembered as the Olympiad that truly ushered in the era of personalized moment marketing. The rise of data driven marketing has allowed brands to take a scalpel-fine approach to reaching…

    Digiday- 5 readers -
  • Why transparency is the only hope for marketers

    …, but comments like that from industry leaders are invaluable for effecting a marketplace reset. Hopefully such a change would repair and strengthen client-agency relationships going forward. Much of the current debate is focused on the opacity of agency trading desk practices. In fact, the recent Grapeshot-sponsored State of the Industry research…

    Digiday- 6 readers -
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