Grapeshot

  • For holiday marketers, the best gift of all is engagement

    … by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate? What about gift buying? Do you see Black Friday as chance to show your strategic retail prowess or an unnecessary hoopla? These days good old Clark is more likely to do his gift buying online rather…

    Digiday- 16 readers -
  • How personalized moment marketing found scale in Rio

    … by John Snyder, Grapeshot CEO Unlike traditional Olympic marketing efforts, which have taken a sledgehammer approach to the audience, 2016 Rio will be remembered as the Olympiad that truly ushered in the era of personalized moment marketing. The rise of data driven marketing has allowed brands to take a scalpel-fine approach to reaching…

    Digiday- 11 readers -
  • Why transparency is the only hope for marketers

    … by John Snyder, CEO, Grapeshot What did you make of the recent dust-up between brands and agencies following the release of the Association of National Advertisers report about the alleged lack of agency transparency in digital advertising? It reminded me of the paramount importance of transparency as the fundamental bond between customer…

    Digiday- 14 readers -
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