Graphic Design

Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result.
Posts about Graphic Design
  • Creator's Block #48: Speaking Creative to Non-Creatives [Podcast]

    … For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives…

    The IMPACT Blog- 6 readers -
  • 12 Eye-Catching Infographic Design Tips

    … Let me share a quick fact with you. A recent study found people follow directions with text and illustrations 323% better than with just text. I repeat 323% better. That’s nuts, right?! If users digest messages and take action that much more when accompanied by a visual then why not turn your marketing content into visual content? Infographics…

    The IMPACT Blog- 9 readers -
  • Essential Digital Marketing Tools 2017

    … it offers is far superior to free platforms such as Hootsuite and Buffer. Start a free trial and find out for yourself. Hootsuite Though Hootsuite is a little less sophisticated than Sprout Social (ow.ly links, we’re looking at you) it remains an effective free alternative. Its Instagram integration shows just how far the platform has come…

    Attacat of Edinburghin Social- 11 readers -
  • Creator's Block #46: 6 Terrifyingly Good (& Bad) Halloween Ads [Podcast]

    … Ah, Halloween. It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. The results can be boo-tiful, but sometimes they're downright scary…

    The IMPACT Blog- 9 readers -
  • A Comprehensive SVG Guide [Bonus: How to Use SVG files]

    … SVG is an image format for vector graphics. The literal definition of SVG is Scalable Vector Graphics. SVG is essentially the graphic image that you can create within many advanced tools for designers (e.g. Adobe Illustrator) or from scratch by using your coding skills. The great thing about SVG is that you can easily use it on the world wide…

    Growmap- 12 readers -
  • 5 Design Elements that Work Well for Mobile Conversion

    … Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Vecteezy Editor: A Free SVG Editor Online

    … Modern browsers are doing a great job supporting the scalable vector graphics format (SVG). If you’re wondering what that gobbledygook means, here’s a quick explanation. Let’s say you have a piece of graph paper and you want to draw a bar down the page, filling in 10 squares. You fill in each square independently with a square sticker and record…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Vectr: A Free Alternative to Adobe Illustrator

    … Vectr is a free and very intuitive vector graphics editor app for web and desktop. Vectr has a very low learning curve making graphic design accessible to anyone. Vectr is going to remain free forever with no strings attached. What’s the difference between Vector and Raster Graphics? Vector-based images are made of lines and paths to create…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 3 fundamental strategies to get a winning logo

    … Logo design seems simple. but it’s worth the time to do it right. Here are three strategies to help you get the most out of your logo design. Everybody has a logo. Little League teams have logos. Hair salons have logos. Big companies, small companies…everybody. A few of the logos are actually good. By “good”, I don’t mean that I like them. I…

    David Leonhardt's SEO and Social Media Marketing- 11 readers -
  • What is Neuro Design?

    … things like which areas of our visual field are more sensitive to noticing visual elements, thus helping designers compose more effective images. Design and marketing agencies, as well as brand owners, are increasingly commissioning their own neuro research to assess specific design options. For example, if a brand is thinking of completely…

    Marketing Technology Blog- 20 readers -
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