Greater Fort Lauderdale Cvb

  • How to infuse a new level of sophistication into an already iconic brand

    …Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater Fort Lauderdale.... View Article…

    Starmarkin How To's- 12 readers -
  • Accelerating the marketing momentum of Greater Fort Lauderdale in the upcoming new year

    …On December 1st, 2016 at the Broward County Convention Center, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) unveiled the destination’s 2017 Marketing Plan at their annual industry luncheon with more than 550 hospitality attendees. During the event, GFLCVB’s President & CEO Stacy Ritter, Starmark’s CMO Lisa Hoffman-Linero and Finn Partners’ Managing Partner Virginia... View Article…

    Starmark- 9 readers -
  • Creating the optimal website experience for all visitors

    …Greater Fort Lauderdale Convention and Visitors Bureau’s Sunny.org website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more! Starmark’s challenge was to create a fully-responsive website design for desktop, mobile and tablet viewing while reflecting the... View Article…

    Starmark- 4 readers -
  • Let’s warm up #Snowmaggedon2016 with a whopping dose of Sunny.

    …For the past few years during the winter months, Starmark has created a mega-wall billboard for Greater Fort Lauderdale CVB in the middle of Times Square — grabbing the attention of freezing New Yorkers with Hello Sunny messaging. This winter, we decided to take this big idea and make it even bigger. Starmark’s media... View Article…

    Starmark- 7 readers -
  • Build a destination Digital Magazine that can be enjoyed by millions of readers

    …Starmark has taken the Big Idea of creating a Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) Digital Vacation Magazine and made it even bigger. The team has translated and transcreated the award-winning, multi-sensory experience for readers across the globe with six additional languages: Chinese, German, French, Italian, Portuguese and Spanish. This project has given... View Article…

    Starmark- 6 readers -
  • Create an immersive digital experience that brings a destination to life in new and exciting ways

    …Starmark has developed a Digital Vacation Magazine for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience,... View Article…

    Starmark- 10 readers -
  • Celebrate Florida’s landmark marriage equality ruling with an epic celebration, Hello Sunny style

    …Following months of top-secret planning in anticipation of Florida’s marriage equality ruling, Starmark and the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) rolled out the rainbow carpet with a ground-breaking LGBT campaign titled “Love is Love.” The campaign, which was created within the GFLCVB’s popular Hello Sunny brand, was the first of its kind,... View Article…

    Starmark- 3 readers -
  • GFLCVB and Azul driving international tourism

    …In 2013, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) developed a series of Spanish and Portuguese :03 Travelscapes for Latin American Television. The series was entitled “Momentos Sunny” as a nod to the Hello Sunny brand. In 2014, Starmark and the GFLCVB were advertising via Facebook in targeted Latin American countries like Brazil, […]…

    Starmark- 8 readers -
  • Starmark’s latest campaign connects with millennials.

    …With the millennial market continuing to be a major target audience for travel and hospitality, Starmark created a new campaign for the Greater Fort Lauderdale Convention & Visitors Bureau that is geared toward this generation that represents 25% of the United States population. The team’s research findings indicated that there are many activities in Greater […]…

    Starmark- 6 readers -
  • Lights, camera…. Lauderdale

    …As the film industry heats up in Greater Fort Lauderdale, so does Starmark’s work for the Greater Fort Lauderdale Office of Film, Music and Entertainment (OFME). The team developed a series of teaser ads that highlight the many filming locations throughout the area that can be made to look like just about anywhere. Special print [...]…

    Starmark- 5 readers -
  • Starmark wins Smartie Award

    … events for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Creating a beach oasis in New York City’s Grand Central Terminal, Starmark engaged with consumers by using mobile technology that resulted in an average of 15 minutes with the Greater Fort Lauderdale (GFL) brand per event attendee. With a simple tap or swipe…

    Starmarkin Mobile Facebook Twitter- 8 readers -
  • And the Flagler Award goes to…

    … in the best mobile app category. This time with our SeaWorld Orlando client, for the “Antarctica Epic Voyage App.” “We’re really proud of the Epic Voyage app,” said Brett Circe, Starmark’s chief interactive officer. “It was the first time we implemented augmented reality technology into a mobile app. It gives users to the unique ability to create…

    Starmark- 5 readers -
  • Starmark helps Greater Fort Lauderdale CVB connect with meeting planners

    …Starmark recently helped the Greater Fort Lauderdale Convention & Visitors Bureau connect with meeting planners in a unique way that was memorable, positive and generated inquiries and bookings. To help position Greater Fort Lauderdale as a top meetings destination, Starmark developed a three-part direct mail campaign that was sent to 500…

    Starmark- 4 readers -
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