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… and give this technology to Uniliver or Virgin Atlantic tomorrow. As Re/code reports, the native ad angle was all part of Facebook’s publisher friendly pitch: “Facebook really understood what would be important to us,” said BuzzFeed president Greg Coleman. “So instead of acting like someone who would dictate, they came to us and asked us what would…
Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development.