Greg Sterling

  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … media experience; consumers enjoy many different media experiences. Suggesting that apps and browsers are or should be the same creates a false equivalency. They serve different needs and appeal differently to users. As Greg Sterling noted in Marketing Land: It’s important to be clear that mobile apps aren’t appropriate for every merchant or marketer…

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  • The 2015 U.S. Mobile App Report
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