Greg Sterling

  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Fight’s The Local Merchant 2015 report found, but there is a long list of basic channels and tactics that come first. There are many larger issues at play in the apps vs. browser debate, some technology- and user experience-related, others linked to competing visions of digital giants (Apple, Google, et al). But for local merchants, the debate…

    Street Fight- 15 readers -
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  • The 2015 U.S. Mobile App Report
    Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile h...