Gregg Easterbrook

Gregg Edmund Easterbrook (born March 3, 1953) is an American writer, and a contributing editor of both The New Republic and The Atlantic Monthly. During the National Football League season, Easterbrook writes an eclectic column called Tuesday Morning Quarterback, currently on He has authored nine books (five nonfiction, one of humor, and three literary novels), and writes for op-ed pages, magazines, and journals.
Posts about Gregg Easterbrook
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … networks, and/or GPS. This, not beacons, is what we mean when we say “location” for the majority of mobile ad inventory. The degree of precision calculated for location services-derived data is measured through the number of decimal places included in a lat/long of an ad request. Three decimal places give us a user’s location to within around 100 meters…

    Street Fightin Mobile- 20 readers -
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