Gregg Easterbrook

Gregg Edmund Easterbrook (born March 3, 1953) is an American writer, and a contributing editor of both The New Republic and The Atlantic Monthly. During the National Football League season, Easterbrook writes an eclectic column called Tuesday Morning Quarterback, currently on He has authored nine books (five nonfiction, one of humor, and three literary novels), and writes for op-ed pages, magazines, and journals.
Posts about Gregg Easterbrook
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    …? If we’re talking beacon technology with a dedicated app in a limited-scale environment, then sure, it’s possible. But the real discussion is about the high-volume programmatic location data the ad-tech industry uses to target ads based on a device’s system-based location services — a combination of cell tower triangulation, geo-tagged WiFi…

    Street Fightin Mobile- 19 readers -