The Grinch is a fictional character created by Dr. Seuss. He first appeared as the main character of the 1957 Christmas story How the Grinch Stole Christmas!.The grumpy, anti-holiday spirit of the character has led to the term Grinch coming to refer to a person opposed to Christmas time celebrations or to someone with a coarse, greedy attitude. In fact, a document in the live-action film (the Book of Who) stated that "The term Grinchy shall apply when Christmas spirit is in short supply".
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  • Ecommerce Trend: Persuasive Calls to Action

    … Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating what opting out really means… Conversion XL “No thanks, I design websites that are unpersuasive.” Artbeads “No thanks, I don’t like sales Runner’s World ZDNet “No thanks, I want my competitors to know first.” Tipsy Elves “No thanks, I’m a grinch.” Something to A/B test in 2015? …

    Linda Bustos/ Get Elastic- 3 readers -
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