Gross Margin

Gross margin is the difference between revenue and cost before accounting for certain other costs. Generally, it is calculated as the selling price of an item, less the cost of goods sold (production or acquisition costs, essentially).
Posts about Gross Margin
  • Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold

    … million units iPod: 2.64 million units The company beat analysts consensus revenue estimates and earnings per share, largely on the basis of strong iPhone sales. Once again iPad sales came in somewhat under estimates. Gross margin was 38 percent. China contributed nearly $5.8 billion to Apple’s revenues during the quarter. Apple also made $4.6…

    Greg Sterling/ Marketing Land- 25 readers -
  • Seven Smart Standards for Google Shopping

    … on price: Bidding 10% more to make sure your PLA always makes it to the SERP, will probably cost you a lot less than sacrificing your gross margin. If you advertise the same products on other Comparison Shopping Engines, price is of course still important. 5. The Bids: Follow the money The key to setting bids is to create product targets that have…

    MixRankin Paid Search Google- 8 readers -
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