Gross Rating Points

Gross rating point (GRP) is a term used in advertising to measure the size of an audience reached by a specific media or schedule. Specifically, GRPs quantify impressions as a percentage of the population reached rather than in absolute numbers reached. Target rating points express the same concept, but with regard to a more narrowly defined target audience.GRPs are used predominantly as a measure of media with high potential exposures or impressions.
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