Gross Rating Points

Gross rating point (GRP) is a term used in advertising to measure the size of an audience reached by a specific media or schedule. Specifically, GRPs quantify impressions as a percentage of the population reached rather than in absolute numbers reached. Target rating points express the same concept, but with regard to a more narrowly defined target audience.GRPs are used predominantly as a measure of media with high potential exposures or impressions.
Posts about Gross Rating Points
  • What do mobile marketers really need? Better metrics, for starters

    … only mobile can provide are included. The advertisers surveyed indicated two specific areas where the measurement gap between mobile and the rest of the marketing mix needs to be lessened: reach and ROI. In the offline world, reach is traditionally measured in GRPs (Gross Rating Points) to show the size of an audience reached by an ad or program…

    Digidayin Mobile- 15 readers -
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