Gross Ratings Points

  • Facebook Helps Extend Reach of TV Ad Campaigns (Study)

    …. But in this study, we focused specifically on campaign reach, looking at data from 15 entertainment campaigns that were measured with Nielsen’s Total Ad Rating Product. This tool measures the reach, frequency and GRPs (gross rating points) of cross-platform campaigns. The study examined these campaigns and their corresponding media plans. The average number…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -