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As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI. Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step.
… stupid and intelligent people—and this is true whether or not they are well-educated—is that intelligent people can handle subtlety. They are not baffled by ambiguous or even contradictory situations—in fact, they expect them and are apt to become suspicious when things seem overly straightforward.” Neal Stephenson Tweet We have now…