Grouphigh

  • Why Marketers Fail at Influencer Marketing (Report)

    … GroupHigh, there are a few core issues that result in this lack of understanding. The most significant and persistent challenge in measuring influencer marketing efforts, according to the report, was “proving value.” 28 percent of survey respondents said that gathering data was a challenge, while 13 percent don’t know which metrics to track and 9…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    … with managed campaigns, marketplaces and SaaS companies, so I consider them buyers, not vendors. The other group that is left out in this spectrum is talent agencies, such as United Talent Agency and Creative Artists Agency. These agencies have exclusive contracts with influencers and take a cut from every payment going to their influencers…

    AllFacebookin Social Google SaaS- 29 readers -
  • How To Fix Your Marketing Blind Spot

    … image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies…

    Jay Baer/ Convince and Convertin Content How To's- 8 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … at BuzzSumo, Little Bird, GroupHigh and Traackr to help you find relevant industry influencers you can work with. Tools like BuzzSumo help you find influencers to connect with. BuzzSumo is in beta right now, so it’s free to use at the moment. BuzzSumo lets you match your specified keywords to Twitter and blog data to identify influencers you may want…

    Pratik Dholakiya/ Social Media Examinerin Social- 20 readers -
  • How This B2B Brand Marketed With Happy People Instead of a Huge Budget

    … newsletter, or a note about a specific challenge,” Bo shared. “It hurts our email rates if we over-communicate, so we try to be sensitive to that.” ReadyTalk won the BAMMIE Advocates Unite! award last year for their Summit Program implementation and results. Have you implemented any type of advocate marketing program or strategy in to your marketing toolbox? Please share in the comments! Do you have an awesome outreach marketing case study to share? I’m always looking to collaborate so email me at kristen@grouphigh.com! …

    Kristen Matthews/ Convince and Convert- 17 readers -
  • How to Promote Your Blog Post to Get 1,000 Shares

    … where it’s coming from. Understanding what works and what doesn’t is important for sharing as you can use this to feed into your next article ideas. Tools to Share There are a wide variety of tools available to share, for example: agorapulse or postplanner - Share your content to Facebook Chrome Doshare plugin – Schedule your content sharing…

    Ian Cleary/ RazorSocialin Social EMail Content How To's- 79 readers -
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