• Why Marketers Fail at Influencer Marketing (Report)

    … GroupHigh, there are a few core issues that result in this lack of understanding. The most significant and persistent challenge in measuring influencer marketing efforts, according to the report, was “proving value.” 28 percent of survey respondents said that gathering data was a challenge, while 13 percent don’t know which metrics to track and 9…

    AllFacebookin Social- 11 readers -
  • A Complete Guide to Influencer Marketing

    … channel this year. 84% of marketers surveyed by eMarketer said they planned to launch an influencer campaign within 12 months. We’re only halfway through 2016 and we’ve already seen three acquisitions in the space. The Google trends graph for “influencer marketing” is a perfect hockey stick. As the market booms, hordes of companies are trying…

    AllFacebookin Social Google SaaS- 27 readers -
  • The Most Underrated Marketing Tactic at Your Fingertips

    Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. The recent Outreach Marketing Virtual Summit took place at the end of the September and was our best ...

    Kristen Matthews/ Convince and Convert- 4 readers -
  • How To Fix Your Marketing Blind Spot

    … image from Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies…

    Jay Baer/ Convince and Convertin Content How To's- 8 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    How much of your day is spent on recurring social media activities? Are small tasks taking up too much of your time? When you know where tools can help you most, you can decide which tools best suit your needs. In this article I’ll address three time-consuming areas and share social media tools to help you save time. #1: Streamline Daily Tasks Not every task is created equal.

    Pratik Dholakiya/ Social Media Examiner- 18 readers -
  • How to Promote Your Blog Post to Get 1,000 Shares

    … where it’s coming from. Understanding what works and what doesn’t is important for sharing as you can use this to feed into your next article ideas. Tools to Share There are a wide variety of tools available to share, for example: agorapulse or postplanner - Share your content to Facebook Chrome Doshare plugin – Schedule your content sharing…

    Ian Cleary/ RazorSocialin Social EMail Content How To's- 63 readers -
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