Grouphigh

  • 7 Apps You Need as a Social Media Consultant

    …, including the ability to create a simplified calendar for your marketing activities. This allows you to plan and execute your social media strategy, and to monitor it all in one place. GroupHigh The difference between a successful social media strategy and an unsuccessful one often lies in the involvement of influencers. Have the support of the right…

    AllTwitterin Social EMail- 27 readers -
  • Why Marketers Fail at Influencer Marketing (Report)

    … Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers. According to the 2016 “Measuring Influencer Marketing” report from software provider…

    AllFacebookin Social- 15 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 40 readers -
  • How To Fix Your Marketing Blind Spot

    … image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies…

    Jay Baer/ Convince and Convertin Content How To's- 8 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 9 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … growing to-do list. Use dashboards to help with updating social channels daily. HootSuite is a freemium tool, so it’s perfect if you have a small budget and only manage your own social presence. A single dashboard lets you schedule posts, follow hashtags and keep an eye on social mentions about you and your competitors. Sprout Social is good…

    Pratik Dholakiya/ Social Media Examinerin Social- 27 readers -
  • How to Promote Your Blog Post to Get 1,000 Shares

    … channels. There’s nothing wrong with a bit of self promotion. Dlvr.it is a really good tool for automatically sharing out your content or you can use Twitterfeed (Twitter only). You can easily set it up to pick up your new content and share it to appropriate channels. If you have an autoresponder series (a group of emails sent out to new subscribers) you…

    Ian Cleary/ RazorSocialin Social EMail Content How To's- 83 readers -
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