Grouphigh

  • 7 Apps You Need as a Social Media Consultant

    …, including the ability to create a simplified calendar for your marketing activities. This allows you to plan and execute your social media strategy, and to monitor it all in one place. GroupHigh The difference between a successful social media strategy and an unsuccessful one often lies in the involvement of influencers. Have the support of the right…

    AllTwitterin Social EMail- 35 readers -
  • Why Marketers Fail at Influencer Marketing (Report)

    … percent reported that finding time to generate reports was difficult. These responses really encapsulate what marketers believe to be the problem, but all of these problems stem from the same issue: analyzing data correctly. There are plenty of tools for gathering all kinds of data from simple things like page views, shares and likes to leads…

    AllFacebookin Social- 19 readers -
  • A Complete Guide to Influencer Marketing

    … influencer channels and pushes prices up. SaaS Influencer marketing SaaS companies are designed to help buyers run their own influencer programs and manage their own influencer relationships. They are software companies and charge a software license. Examples include Traackr, GroupHigh and NeoReach (the company I co-founded). Over the past two years…

    AllFacebookin Social Google SaaS- 48 readers -
  • How To Fix Your Marketing Blind Spot

    image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies right here on this blog).Slides below.

    Jay Baer/ Convince and Convert- 9 readers -
  • What Makes a Great Brand Ambassador?

    … who sincerely love you. Here are some standards to hold people to before giving them an ambassador badge: They are an engaged part of your communityThey are customers who like youThey are active on blogs and/or social channelsThey are influential in their sphere Rounding Up Current Ambassadors Hopefully you have a pulse on the people who say good…

    Kristen Matthews/ Convince and Convert- 10 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … at BuzzSumo, Little Bird, GroupHigh and Traackr to help you find relevant industry influencers you can work with. Tools like BuzzSumo help you find influencers to connect with. BuzzSumo is in beta right now, so it’s free to use at the moment. BuzzSumo lets you match your specified keywords to Twitter and blog data to identify influencers you may want…

    Pratik Dholakiya/ Social Media Examinerin Social- 30 readers -
  • How to Promote Your Blog Post to Get 1,000 Shares

    …, in the area of your content, and telling them about your content. There are various tools for finding influencers but Grouphigh is excellent, while Twtrland is great for finding bloggers through Twitter. Monitor Results You need to track what is working – or not working – because this can give you valuable information to feed into your next post…

    Ian Cleary/ RazorSocialin Social EMail Content How To's- 89 readers -
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