Grouphigh

    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
  • Why Marketers Fail at Influencer Marketing (Report)

    … GroupHigh, there are a few core issues that result in this lack of understanding. The most significant and persistent challenge in measuring influencer marketing efforts, according to the report, was “proving value.” 28 percent of survey respondents said that gathering data was a challenge, while 13 percent don’t know which metrics to track and 9…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 31 readers -
  • How To Fix Your Marketing Blind Spot

    … image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies…

    Jay Baer/ Convince and Convertin Content How To's- 8 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … Tasks Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it? HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your…

    Pratik Dholakiya/ Social Media Examinerin Social- 20 readers -
  • How to Promote Your Blog Post to Get 1,000 Shares

    … Do you want to know how to promote your blog post so it’s shared over 1,000 times on various social media channels? There are some optimization tricks, tools and techie stuff you need to be aware of if you want to make that happen. However, you have to have great quality content as a starting point; without this, you are wasting your time…

    Ian Cleary/ RazorSocialin Social EMail Content How To's- 80 readers -
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