Grouphigh

  • 7 Apps You Need as a Social Media Consultant

    … According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now…

    AllTwitterin Social EMail- 33 readers -
  • Why Marketers Fail at Influencer Marketing (Report)

    … GroupHigh, there are a few core issues that result in this lack of understanding. The most significant and persistent challenge in measuring influencer marketing efforts, according to the report, was “proving value.” 28 percent of survey respondents said that gathering data was a challenge, while 13 percent don’t know which metrics to track and 9…

    AllFacebookin Social- 17 readers -
  • A Complete Guide to Influencer Marketing

    … influencer channels and pushes prices up. SaaS Influencer marketing SaaS companies are designed to help buyers run their own influencer programs and manage their own influencer relationships. They are software companies and charge a software license. Examples include Traackr, GroupHigh and NeoReach (the company I co-founded). Over the past two years…

    AllFacebookin Social Google SaaS- 46 readers -
  • How To Fix Your Marketing Blind Spot

    image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies right here on this blog).Slides below.

    Jay Baer/ Convince and Convert- 8 readers -
  • What Makes a Great Brand Ambassador?

    … Ambassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. Sounds a little creepy, maybe, welcome to the world of marketing. Yesterday I wrote a post on how Gini Dietrich promoted her book with the help of brand ambassadors. In the event you missed it, check it out…

    Kristen Matthews/ Convince and Convert- 9 readers -
  • How to Promote Your Blog Post to Get 1,000 Shares

    … the infographic as part of this. Share via e-mail When you share your blog content using your email newsletters you get more visitors to your website, which leads to more shares. Use Optinmonster as a tool for building your email subscribers for your blog. This allows you to set up various opt-in boxes on your website and it’s great…

    Ian Cleary/ RazorSocialin Social EMail Content How To's- 86 readers -
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