GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar,IEG, Movent, Vocanic, and Agency M. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Irwin Gotlieb is the Global CEO of GroupM.
Posts about Groupm
  • BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 40 readers -
  • Inside Omnicom’s new programmatic consultancy

    … for. A recent World Federation of Advertisers’ report said advertisers are increasingly frustrated by the lack of transparency from agencies and vendors and are considering taking programmatic operations in-house. GroupM has responded by offering an alternative to its go-to programmatic solution, Xaxis. Eyton said it will still be working closely…

    Chris Smith/ Digiday- 12 readers -
  • 5 charts: The future of UK ad spending

    … More than half of all U.K. ad spend will be digital by 2015, making the U.K. the world’s first ad market to be digital-first. Total U.K. advertising spend is forecast to reach in 2015 to come in at £15.7 billion ($24.7 billion). These predictions, from a report by WPP’s media buying arm GroupM, foresee growth in TV, outdoor, radio, cinema…

    Chris Smith/ Digidayin YouTube- 5 readers -
  • UK agencies feel pinch of high cost of London living

    … Weatherhead, operations director at Manchester-based agency Tecmark. “Both GroupM and Aegis have started channeling more business through regional offices where costs are more manageable. In both of these cases, there are London-based clients being serviced by the Northern operation. With improved communication technology and transport routes, it’s no longer…

    Chris Smith/ Digiday- 6 readers -
  • Facebook Forms India Client Council

    … Srinivas, CEO, GroupM Vineet Taneja, CEO, Micromax Sandip Tarkas, president of customer strategy, Future Group Facebook India managing director Kirthiga Reddy said in a Facebook for Business post introducing the India Client Council: There are now more than 100 million people in India connected through Facebook, and in the past year, we’ve invested…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Can Groupon Break Into the Search Market?

    … discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages. "[But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. "If there's a great special on Groupon, people will link to it, they'll tweet it." Another…

    Mike O'brien/ Search Engine Watchin Google- 2 readers -
  • It’s All About Mobile for Brands and Agencies at Mobile Media Summit

    … and mobile ROI. Highlighting the day long conference will be keynote speakers Chris Copeland, CEO of GroupM Next, Sean Muzzy, CEO, North America of Neo@Ogilvy, Chris Kief, CTO of Saatchi & Saatchi, Vik Kathuria, Global Chief Media Officer of Razorfish and Adam Shlachter, Chief Investment Officer of DigitasLBi North America, and the legendary Bob…

    Street Fightin Mobile- 5 readers -
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