Groupm

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar,IEG, Movent, Vocanic, and Agency M. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Irwin Gotlieb is the Global CEO of GroupM.
Posts about Groupm
  • BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 45 readers -
  • Inside Omnicom’s new programmatic consultancy

    … for. A recent World Federation of Advertisers’ report said advertisers are increasingly frustrated by the lack of transparency from agencies and vendors and are considering taking programmatic operations in-house. GroupM has responded by offering an alternative to its go-to programmatic solution, Xaxis. Eyton said it will still be working closely…

    Chris Smith/ Digiday- 18 readers -
  • 5 charts: The future of UK ad spending

    … Forecasts.” Cinema advertising is predicted to overcome its 2013 slump and return to growth, according to the report. TV and Internet advertising, meanwhile, is expected to slow down into 2015. This world-first is being driven by Brits’ addiction to internet-enabled devices. According to Ofcom research, six in 10 U.K. households own a smartphone…

    Chris Smith/ Digidayin YouTube- 9 readers -
  • UK agencies feel pinch of high cost of London living

    … to buy a home, cycle to the office, support a family and have a good standard of living. But that carrot is looking increasingly mouldy. According to an article in The Times, it now takes a salary of £100,000 to afford a family home in or around the capital. How many people in your agency earn that?” Ogilvy & Mather Group U.K. is feeling the same…

    Chris Smith/ Digiday- 9 readers -
  • Facebook Forms India Client Council

    … Srinivas, CEO, GroupM Vineet Taneja, CEO, Micromax Sandip Tarkas, president of customer strategy, Future Group Facebook India managing director Kirthiga Reddy said in a Facebook for Business post introducing the India Client Council: There are now more than 100 million people in India connected through Facebook, and in the past year, we’ve invested…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Can Groupon Break Into the Search Market?

    … discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages. "[But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. "If there's a great special on Groupon, people will link to it, they'll tweet it." Another…

    Mike O'brien/ Search Engine Watchin Google- 3 readers -
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