Groupm

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar,IEG, Movent, Vocanic, and Agency M. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Irwin Gotlieb is the Global CEO of GroupM.
Posts about Groupm
  • BuzzFeed Just Became a Content Marketing Tech Company

    … will be given a plethora of benefits. According to Advertising Age, the agency will receive “preferential” rates, a “creative residency” and dedicated staffers from BuzzFeed Motion Pictures, and, perhaps most importantly, exclusive access to BuzzFeed’s Pound analytics technology. No investment or equity was involved in the deal and no specific terms were…

    Dillon Baker/ Relevance- 44 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 15 readers -
  • 5 charts: The future of UK ad spending

    … More than half of all U.K. ad spend will be digital by 2015, making the U.K. the world’s first ad market to be digital-first. Total U.K. advertising spend is forecast to reach in 2015 to come in at £15.7 billion ($24.7 billion). These predictions, from a report by WPP’s media buying arm GroupM, foresee growth in TV, outdoor, radio, cinema…

    Chris Smith/ Digidayin YouTube- 9 readers -
  • UK agencies feel pinch of high cost of London living

    … to buy a home, cycle to the office, support a family and have a good standard of living. But that carrot is looking increasingly mouldy. According to an article in The Times, it now takes a salary of £100,000 to afford a family home in or around the capital. How many people in your agency earn that?” Ogilvy & Mather Group U.K. is feeling the same…

    Chris Smith/ Digiday- 7 readers -
  • Facebook Forms India Client Council

    … of marketing and communication services, Tata Motors Sam Balsara, chairman and managing director, Madison World Sachin Bansal, CEO, Flipkart Mohit Beotra, head of brand, Airtel Sonali Dhawan, director of marketing, south Asia, Procter & Gamble India Sujit Ganguli, head of corporate brand and communications group, ICICI Bank Ashish Kashyap…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Can Groupon Break Into the Search Market?

    … discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages. "[But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. "If there's a great special on Groupon, people will link to it, they'll tweet it." Another…

    Mike O'brien/ Search Engine Watchin Google- 2 readers -
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