Groupm

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar,IEG, Movent, Vocanic, and Agency M. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Irwin Gotlieb is the Global CEO of GroupM.
Posts about Groupm
  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 43 readers -
  • Inside Omnicom’s new programmatic consultancy

    … will be technology agnostic.” The team said it will also resist the temptation to suggest putting spend through the agency, if the client wants to bring its programmatic operations in-house. “We have worked with clients in the past and helped them take things in-house in the search arena. We’ve run something for them for six months during which we’ve helped…

    Chris Smith/ Digiday- 13 readers -
  • 5 charts: The future of UK ad spending

    … More than half of all U.K. ad spend will be digital by 2015, making the U.K. the world’s first ad market to be digital-first. Total U.K. advertising spend is forecast to reach in 2015 to come in at £15.7 billion ($24.7 billion). These predictions, from a report by WPP’s media buying arm GroupM, foresee growth in TV, outdoor, radio, cinema…

    Chris Smith/ Digidayin YouTube- 6 readers -
  • UK agencies feel pinch of high cost of London living

    … backgrounds being unable to afford to live in London for its internship programs. The average price of a house in the U.K. is £272,000 ($435,000), compared to £514,000 ($823,000) in capital. London’s cost of living outstrips other cities like Manchester on most other variables too, according to Numbeo. “This is a huge issue,” said Rob…

    Chris Smith/ Digiday- 7 readers -
  • Facebook Announces India Client Council

    … together be better mobile marketers. Being a leading mobile phone player, we have been instrumental in driving the growing penetration of smartphones in the country, thus sharing a symbiotic relationship with Facebook, as well as other players in the ecosystem. As marketers, we are increasingly pivoting to mobile-centric ideas, and with many people in India accessing Facebook through their mobile devices, it offers an immense opportunity for all of us to reach out to our customers in a meaningful way at any time of the day. …

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
    Earlier about the same topic:
  • Facebook Forms India Client Council

    …. Being a leading mobile phone player, we have been instrumental in driving the growing penetration of smartphones in the country, thus sharing a symbiotic relationship with Facebook, as well as other players in the ecosystem. As marketers, we are increasingly pivoting to mobile-centric ideas, and with many people in India accessing Facebook through their mobile devices, it offers an immense opportunity for all of us to reach out to our customers in a meaningful way at any time of the day. …

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs. By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email.

    Mike O'brien/ Search Engine Watch- 2 readers -
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