GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar,IEG, Movent, Vocanic, and Agency M. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Irwin Gotlieb is the Global CEO of GroupM.
Posts about Groupm
  • BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 38 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 10 readers -
  • 5 charts: The future of UK ad spending

    … between the ages of six and fifteen watch 33 minutes worth of short online videos from sites like YouTube, compared to an average of five minutes per day for adults. This constitutes a potentially worrisome trend for broadcasters. Here’s the average for adult time spent with the three major media channels in the U.K. Mobile and video ad formats…

    Chris Smith/ Digidayin YouTube- 4 readers -
  • UK agencies feel pinch of high cost of London living

    … Weatherhead, operations director at Manchester-based agency Tecmark. “Both GroupM and Aegis have started channeling more business through regional offices where costs are more manageable. In both of these cases, there are London-based clients being serviced by the Northern operation. With improved communication technology and transport routes, it’s no longer…

    Chris Smith/ Digiday- 5 readers -
  • Facebook Forms India Client Council

    …, founder and CEO, Ibibo Group Heavent Malhotra, managing director, Jabong Daniel Meynen, marketing director, RB India Ronita Mitra, senior vice president, brand and consumer insights, Vodafone India Vishal Sampat, CEO, SMG Convonix Samir Singh, executive director, Hindustan Unilever Jasmin Sohrabji, managing director, India and Southeast Asia, OMG CVL…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Can Groupon Break Into the Search Market?

    … discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages. "[But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. "If there's a great special on Groupon, people will link to it, they'll tweet it." Another…

    Mike O'brien/ Search Engine Watchin Google- 2 readers -
  • It’s All About Mobile for Brands and Agencies at Mobile Media Summit

    … Pittman, Chairman & CEO of Clear Channel. Additional brand speakers include Kellogg, Honda, JP Morgan Chase, Activision, and Calvin Klein among others. Mobile Media Summit will also host the 2nd Annual Mobile Mafia Awards, honoring the year’s best work in mobile. Categories range from best mobile platform to most innovative agency in mobile…

    Street Fightin Mobile- 5 readers -
  • Facebook Reaches 100M MAUs in Africa

    … billions of dollars over the next decade making this happen, I believe that over the long term, it’s going to be a good thing for us and for the world. I believe that … when everyone is on the Internet, all of our businesses and economies will be better. GroupM chief digital officer of global Rob Norman said in the Facebook for Business post: In Africa…

    David Cohen/ AllFacebookin Social- 4 readers -
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