Groupm

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar,IEG, Movent, Vocanic, and Agency M. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Irwin Gotlieb is the Global CEO of GroupM.
Posts about Groupm
  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 42 readers -
  • Inside Omnicom’s new programmatic consultancy

    … for. A recent World Federation of Advertisers’ report said advertisers are increasingly frustrated by the lack of transparency from agencies and vendors and are considering taking programmatic operations in-house. GroupM has responded by offering an alternative to its go-to programmatic solution, Xaxis. Eyton said it will still be working closely…

    Chris Smith/ Digiday- 12 readers -
  • 5 charts: The future of UK ad spending

    … More than half of all U.K. ad spend will be digital by 2015, making the U.K. the world’s first ad market to be digital-first. Total U.K. advertising spend is forecast to reach in 2015 to come in at £15.7 billion ($24.7 billion). These predictions, from a report by WPP’s media buying arm GroupM, foresee growth in TV, outdoor, radio, cinema…

    Chris Smith/ Digidayin YouTube- 5 readers -
  • UK agencies feel pinch of high cost of London living

    … backgrounds being unable to afford to live in London for its internship programs. The average price of a house in the U.K. is £272,000 ($435,000), compared to £514,000 ($823,000) in capital. London’s cost of living outstrips other cities like Manchester on most other variables too, according to Numbeo. “This is a huge issue,” said Rob…

    Chris Smith/ Digiday- 6 readers -
  • Facebook Forms India Client Council

    …, founder and CEO, Ibibo Group Heavent Malhotra, managing director, Jabong Daniel Meynen, marketing director, RB India Ronita Mitra, senior vice president, brand and consumer insights, Vodafone India Vishal Sampat, CEO, SMG Convonix Samir Singh, executive director, Hindustan Unilever Jasmin Sohrabji, managing director, India and Southeast Asia, OMG CVL…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Can Groupon Break Into the Search Market?

    … discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages. "[But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. "If there's a great special on Groupon, people will link to it, they'll tweet it." Another…

    Mike O'brien/ Search Engine Watchin Google- 2 readers -
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