Groupon

Groupon (a portmanteau derived from "group coupon") is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. By October 2010 Groupon served more than 150 markets in North America and 100 markets in Europe, Asia and South America and had 35 million registered users.The idea for Groupon was created by now-ousted CEO and Pittsburgh native Andrew Mason. The idea subsequently gained the attention of his former employer, Eric Lefkofsky, who provided $1 million in "seed money" to develop the idea.
Posts about Groupon
    • The Story Funnel-Matrix: Create Better Content With This Simple Diagram

      Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: Constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The diagram below will help you do just that. The Story Funnel-Matrix The funnel-matrix has two dimensions.

      The Content Strategist- 21 readers -
  • Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally

    … In a conference room, a sign on the wall says, “This is a no bullshit zone”. At beacon company Estimote, people are trying to take that statement extremely literally. The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance…

    Street Fight- 26 readers -
  • The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

    …. There’s so much more to do, so much opportunity. That sense of arrival and finality is elusive and in some ways largely fictional. You’re never really done.” The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz brings in more than $40 million in annual revenue now…

    Street Fight- 24 readers -
  • Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

    … Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back…

    Street Fight- 24 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … of the daily deals boom. How did that dynamic affect the way loyalty companies developed, and how they’re perceived in the market today? When we were starting FiveStars five years ago, Groupon was really blowing up, and everyone was talking about daily deals. I was employed by the consulting firm McKinsey at the time, and in my role there I helped a lot…

    Street Fight- 24 readers -
  • 5 Platforms to Quickly Sell Overstocked Items

    … of overstock the business has available. When customers claim merchants’ offers, Facebook can share that information with their friends as a story in their news feeds, which expands merchants’ networks and gets more people talking about the discounts being promoted. Businesses can create offers for free. 3. Groupon: Professional marketing…

    Stephanie Miles/ Street Fightin Facebook- 9 readers -
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