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In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.
…, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…
… on that investment. Even a well-planned content strategy can go awry, especially if a business is operating without professional marketing expertise. But you don’t have to spend a fortune to have a successful content marketing campaign. You merely need to avoid making a few major mistakes. 1. Uninteresting Content Businesses often invest too much time…