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As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve average order valu ...
This article was originally published on Entrepreneur.com. Nobody sets out to be a one-hit wonder. But too much focus on a hot product can distract a company from building the culture, operations and strategy it needs for long-term success and sustainability. When you stop and think about it, nearly every sustainable company is about more than a product or two.