Gshift

  • gShift: A Case Study in SaaS Onboarding Best Practices

    … of their challenges, you’re going to make one heck of an impression – the first impression they have with your support and platform. A Case Study in Onboarding – gShift We’ve had a great relationship with many of the SEO platforms over the years, but one stood out as we continued to work on our clients content authority… gShift. As other platforms invested…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Are marketers getting lost in the Dark Funnel?

    … today (one study showed it influences the buying behavior of 70% of US adults), we simply must know who these people are and reward them. Audience analysis technology is moving along fast and one company to keep an eye on is Affinio. This start-up has developed powerful techniques to not only segment your audience, but see important audience…

    {grow}in Social Content- 17 readers -
  • Digital marketing shifts coming out of AdTech 2014

    … are fortunate to have some of these observations today. Many thanks to Jonathan, Claude Ricks and Krista LaRiviere of gShift for gathering these insights from the floor of AdTech for our community! Blurring lines between channels The lines we’ve previously drawn between owned, earned, and paid media are constantly getting blurrier. Each one is inextricably…

    {grow}in Content- 6 readers -
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