• gShift: A Case Study in SaaS Onboarding Best Practices

    … We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Are marketers getting lost in the Dark Funnel?

    … the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Many marketers…

    {grow}in Social Content- 14 readers -
  • Digital marketing shifts coming out of AdTech 2014

    … are fortunate to have some of these observations today. Many thanks to Jonathan, Claude Ricks and Krista LaRiviere of gShift for gathering these insights from the floor of AdTech for our community! Blurring lines between channels The lines we’ve previously drawn between owned, earned, and paid media are constantly getting blurrier. Each one is inextricably…

    {grow}in Content- 5 readers -
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