Gshift

  • gShift: A Case Study in SaaS Onboarding Best Practices

    … of their challenges, you’re going to make one heck of an impression – the first impression they have with your support and platform. A Case Study in Onboarding – gShift We’ve had a great relationship with many of the SEO platforms over the years, but one stood out as we continued to work on our clients content authority… gShift. As other platforms invested…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Are marketers getting lost in the Dark Funnel?

    … into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content My company, gShift, launched one of the first smart URL system, kontextURLs. This technology enables marketers to track on-site and off-site content engagement metrics with infinite levels of tagging…

    {grow}in Social Content- 16 readers -
  • Digital marketing shifts coming out of AdTech 2014

    … and strategies should be deployed to gather and analyze the right data to determine WHAT content should be created, WHERE the content should be distributed, and HOW they should measure its performance. Digital brand discovery strategies Most brands haven’t wrapped their head around learning what questions their prospects are asking in order to find…

    {grow}in Content- 6 readers -
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