Gshift

  • gShift: A Case Study in SaaS Onboarding Best Practices

    … to customize and bring our clients aboard their platform. Here’s a break down: gShift Help Center – Includes Getting Started guides, Using gShift guides, Agency guides, Keyword Reports, Beacons & Dashboards, kontextURLs Guide, Site Audits, Integrations, Product Updates, and Training Resources. gShift Industry Guides – Utilization of the platform…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Are marketers getting lost in the Dark Funnel?

    …, enables marketers to track on-site and off-site content engagement. Follow her @KristaLaRiviere and on LinkedIn. Illustration courtesy of Flickr C and Matthias Ripp. gShift is a client of Schaefer Marketing Solutions. The post Are marketers getting lost in the Dark Funnel? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The business case for dwelling on dwell time The strategy behind the content Four profound marketing megatrends for 2016 and beyond …

    {grow}in Social Content- 27 readers -
  • Digital marketing shifts coming out of AdTech 2014

    … and strategies should be deployed to gather and analyze the right data to determine WHAT content should be created, WHERE the content should be distributed, and HOW they should measure its performance. Digital brand discovery strategies Most brands haven’t wrapped their head around learning what questions their prospects are asking in order to find…

    {grow}in Content- 7 readers -
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