Guides: How Do I?

  • Quick Ways to Get Bloggers to Notice You

    … Search Engine Marketing taught me when I first started blogging, you can “invite other bloggers to the party” by linking to them. Many blog platforms and especially WordPress notifies bloggers of incoming links through trackbacks and pingbacks. It makes sense for you to identify and read blogs in your own niche and that provides many opportunities…

    Gail Gardner/ Performance Marketing Insider- 14 readers -
  • You’re Probably a Really Bad Boss

    … The best managers have a completely different understanding of what the company, workplace environment, and team dynamics are. Great bosses understand how to cultivate and empower their employees so that the workplace becomes positive, happy and productive destination. I’ve consulted quite a few companies over the years in many different…

    Performance Marketing Insider- 11 readers -
  • The Reason You’re Doing Badly is You Suck at Business

    … piece of copy and every ad, ask yourself, “How can I kick that up a notch?” Play to emotions and be persuasive. Offer meaningful promotions. A person can only have so many coffee mugs, thermal mugs and drawstring knapsacks. Again, be exceptional. Create meaningful promotions that urge your customers to take action (“Click here for a $2 coupon…

    Performance Marketing Insider- 9 readers -
  • 3 Reasons Why Everybody But You Is Having Success on LinkedIn

    … With 175 million members, LinkedIn has rapidly become the captain of the advertising industry. By linking into this social media site designed to make networking among business professionals easier, affiliate marketers and managers gain access to global business leaders, decision makers, industry experts, other affiliates, fresh leads…

    Performance Marketing Insider- 8 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 11 readers -
  • Hiring: Finding the Cause Before the Symptom – Part 1

    … you spruce up your resume, it’s not difficult to impress a potential employer. Candidates are also on their best behavior during interviews so what can you do to weed out the tares from the wheat? This will be part 1 of my article series and I will be addressing a variety of topics on the art of hiring the right employee. Before you begin There…

    Performance Marketing Insider- 7 readers -
  • Hiring: Finding the Cause Before the Symptom – Part 1

    … can help you spruce up your resume, it’s not difficult to impress a potential employer. Candidates are also on their best behavior during interviews so what can you do to weed out the tares from the wheat? This will be part 1 of my article series and I will be addressing a variety of topics on the art of hiring the right employee. Before you begin…

    Performance Marketing Insider- 11 readers -
  • How To Optimize Adsense for More Revenue

    …. A/B test your ad units regularly With so many different ad styles, sizes, and locations… it can be difficult to determine which exact combination is the right one for your website and its users. A/B testing is a method that allows you to eliminate the guesswork from this and give you actual data that you can rely on to make a decision. The A and B…

    Pace Lattin/ Performance Marketing Insiderin How To's- 10 readers -