Guides: How Do I?

    • Avoid the “Shell Game” of Fulfillment Fees!

      It’s hard to guess under which shell you’ll find the ball after some quick sleight of hand, right? That’s because you’re watching the operator’s hands — not the ball. Fulfillment providers that lead you focus on the fulfillment fee, really don’t want you to look at the postage. In 2016, Fulfillment.com clients spent almost 3 times the amount on postage that they spent on fulfillment services.

      Pace Lattin/ Performance Marketing Insider- 22 readers -
    • (Infographic) Three Top Ways Most Affiliate Marketers Fail

      Everyone wants you to think that Affiliate Marketing is the “get rich” scheme of the last decade. You’ve heard it over and over again from those trying to sell success stories: You can make millions, just “like me” through affiliate marketing. However, most people don’t actually succeed and most of those “make money now” gurus are just taking your money for some old scam, and ...

      Pace Lattin/ Performance Marketing Insiderin Affiliate- 22 readers -
    • 4 Ways to Prevent Fraud in Your Affiliate Program

      An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate marketing.

      Performance Marketing Insiderin Affiliate Paid Search- 21 readers -
  • Making Shopify Work Better with Free Amazing Shipping Options

    … that. Outsourcing warehousing and fulfillment can have a meaningful impact on your business’s growth. Grow Faster, Make More Money, Focus more on Marketing. Consider, too, your returns policy, which can make or break your bottom line. With companies like UPS experimenting with drone delivery, every point on the supply chain is looking to shorten the length…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • (VIDEO) How to Deal with Haters

    … at McDonads. So unless you are planning on wearing pasties or saying, “How can I help you?” to everyone, you better accept haters as a part of success. Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs. …

    Pace Lattin/ Performance Marketing Insiderin How To's- 13 readers -
  • How to Be The $20k a Month Affiliate

    … It’s not rocket science. The transformation that takes place around an affiliate ascending into the 20k plus per month range is one of the most often discussed topics in our industry. How did they do it? Who did they bribe? What secret handshake did they learn to pull it off? Every month I see multiple affiliates pull down more than 20k…

    Performance Marketing Insiderin Affiliate How To's- 17 readers -
  • Seven Easy Ways To Optimize for B2B Lead Generation

    … exposure in your pay-per-click campaigns and reduce your cost per click. Here’s a simple checklist to start optimizing for B2B Lead Generation: 1. Focus on a call to action: Don’t worry about including navigation on your landing page, as this is not your homepage. Use an arrow graphic to show users how and where to get what they came for and build…

    Pace Lattin/ Performance Marketing Insider- 20 readers -
  • Quick Ways to Get Bloggers to Notice You

    … Search Engine Marketing taught me when I first started blogging, you can “invite other bloggers to the party” by linking to them. Many blog platforms and especially WordPress notifies bloggers of incoming links through trackbacks and pingbacks. It makes sense for you to identify and read blogs in your own niche and that provides many opportunities…

    Gail Gardner/ Performance Marketing Insider- 17 readers -
  • You’re Probably a Really Bad Boss

    … The best managers have a completely different understanding of what the company, workplace environment, and team dynamics are. Great bosses understand how to cultivate and empower their employees so that the workplace becomes positive, happy and productive destination. I’ve consulted quite a few companies over the years in many different…

    Performance Marketing Insider- 13 readers -
  • The Reason You’re Doing Badly is You Suck at Business

    … piece of copy and every ad, ask yourself, “How can I kick that up a notch?” Play to emotions and be persuasive. Offer meaningful promotions. A person can only have so many coffee mugs, thermal mugs and drawstring knapsacks. Again, be exceptional. Create meaningful promotions that urge your customers to take action (“Click here for a $2 coupon…

    Performance Marketing Insider- 12 readers -
  • 3 Reasons Why Everybody But You Is Having Success on LinkedIn

    …, and untapped markets. But if the time and effort you’ve put into LinkedIn isn’t paying off, chances are you are doing something wrong. You might be failing if … You’re Selling Offers Vs. Selling Yourself. I don’t mean “selling yourself” in the traditional sense of the phrase. That would be weird, not to mention illegal. What I mean is, LinkedIn is less…

    Performance Marketing Insider- 10 readers -
  • How To Optimize Adsense for More Revenue

    … PACEDm.com You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — a vast majority…

    Pace Lattin/ Performance Marketing Insiderin How To's- 12 readers -
  • Hiring: Finding the Cause Before the Symptom – Part 1

    … you spruce up your resume, it’s not difficult to impress a potential employer. Candidates are also on their best behavior during interviews so what can you do to weed out the tares from the wheat? This will be part 1 of my article series and I will be addressing a variety of topics on the art of hiring the right employee. Before you begin There…

    Performance Marketing Insider- 9 readers -
  • Hiring: Finding the Cause Before the Symptom – Part 1

    … can help you spruce up your resume, it’s not difficult to impress a potential employer. Candidates are also on their best behavior during interviews so what can you do to weed out the tares from the wheat? This will be part 1 of my article series and I will be addressing a variety of topics on the art of hiring the right employee. Before you begin…

    Performance Marketing Insider- 13 readers -
  • How To Optimize Adsense for More Revenue

    … PACEDm.com You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — a vast majority…

    Pace Lattin/ Performance Marketing Insiderin How To's- 11 readers -