Guides: How Do I?

  • 4 Great Tips For Creating a Digital Marketing Strategy

    It is becoming vital for every business, or at least a business that wishes to stay profitable, to have a successful digital marketing strategy because more and more consumers are moving to the internet to obtain information about products and online shopping has become a worldwide trend. Regardless of the size of your firm or the industry in which you operate, you should hav ...

    Performance Marketing Insider- 23 readers -
  • 7 Marketing Mistakes B2B Companies Often Make

    … make a lot of mistakes as they transition to a more digitally focused marketing plan. Internet marketing company, fishbat, lists seven marketing mistakes that B2B companies often make. Failing to use analytics to refine marketing strategies, content, and platform dissemination. Whether investing in a paid analytic program or utilizing free analytics…

    Pace Lattin/ Performance Marketing Insiderin Social- 12 readers -
  • (VIDEO) How to Deal with Haters

    … If you are successful, you have to accept one thing: Haters. The moment you start doing well, you are going to find that there are jealous people who have nothing better to do than spend their time trying to shame you. For whatever reason, there is a percentage of the population that finds joy in pointing out faults in others. Something about…

    Pace Lattin/ Performance Marketing Insiderin How To's- 19 readers -
  • How to Be The $20k a Month Affiliate

    … It’s not rocket science. The transformation that takes place around an affiliate ascending into the 20k plus per month range is one of the most often discussed topics in our industry. How did they do it? Who did they bribe? What secret handshake did they learn to pull it off? Every month I see multiple affiliates pull down more than 20k…

    Performance Marketing Insiderin Affiliate How To's- 17 readers -
  • Seven Easy Ways To Optimize for B2B Lead Generation

    … There is more and more research that B2B Lead Buyers are starting their entire process on the Internet. Even if they already have known lead sources, they are always looking for more — and having a proven way to generate great leads is a way to start. A high quality page not only ranks higher in the search engines but it also can earn more…

    Pace Lattin/ Performance Marketing Insider- 23 readers -
  • 4 Ways to Prevent Fraud in Your Affiliate Program

    … An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate…

    Performance Marketing Insiderin Affiliate Paid Search- 23 readers -
  • Avoid the “Shell Game” of Fulfillment Fees!

    … It’s hard to guess under which shell you’ll find the ball after some quick sleight of hand, right? That’s because you’re watching the operator’s hands — not the ball. Fulfillment providers that lead you focus on the fulfillment fee, really don’t want you to look at the postage. In 2016, Fulfillment.com clients spent almost 3 times the amount…

    Pace Lattin/ Performance Marketing Insider- 24 readers -
  • (Infographic) Three Top Ways Most Affiliate Marketers Fail

    Everyone wants you to think that Affiliate Marketing is the “get rich” scheme of the last decade. You’ve heard it over and over again from those trying to sell success stories: You can make millions, just “like me” through affiliate marketing. However, most people don’t actually succeed and most of those “make money now” gurus are just taking your money for some old scam, and ...

    Pace Lattin/ Performance Marketing Insider- 23 readers -
  • Quick Ways to Get Bloggers to Notice You

    … You have a new blog – or maybe you just want to grow your existing blog. One of the fastest ways to get more visibility is to connect with established bloggers in niches related to yours. There are three fast ways to make that happen: linking to their blogs, effectively using social media, and blog commenting. As Marty Weintraub of Aimclear…

    Gail Gardner/ Performance Marketing Insider- 22 readers -
  • You’re Probably a Really Bad Boss

    … The best managers have a completely different understanding of what the company, workplace environment, and team dynamics are. Great bosses understand how to cultivate and empower their employees so that the workplace becomes positive, happy and productive destination. I’ve consulted quite a few companies over the years in many different…

    Performance Marketing Insider- 19 readers -
  • The Reason You’re Doing Badly is You Suck at Business

    … What’s your reaction when you discover that visitors to your site didn’t convert? Do you shrug your shoulders and think, “Oh, well. Must not have been the right fit.” Do you wring your hands and sob, “Woe is me.”? Do you get as mad as hell and refuse to take it anymore? Or, do you take a deep breath of objectivity and try to dig into what you…

    Performance Marketing Insider- 15 readers -
  • 3 Reasons Why Everybody But You Is Having Success on LinkedIn

    …, and untapped markets. But if the time and effort you’ve put into LinkedIn isn’t paying off, chances are you are doing something wrong. You might be failing if … You’re Selling Offers Vs. Selling Yourself. I don’t mean “selling yourself” in the traditional sense of the phrase. That would be weird, not to mention illegal. What I mean is, LinkedIn is less…

    Performance Marketing Insider- 15 readers -