Guides: How Do I?

  • 7 Search Advertising Network Goes Out Of Business

    … In surprising news, 7Search has completely shut down operations and is no longer in business. While advertisers are concerned about the loss of inventory, publishers are worried they may not get paid with a company shutting down so fast. The company has not answered questions, or returned calls from PACEDM inquiring about the business – but we…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 31 readers -
  • New Study Shows Many Affiliates are Never Paid

    … A survey by payment automation company Tipalti of 150 publishers and affiliates has found that the majority have faced some form of payment issues with an advertising network. 69% of respondents are currently ready to drop an advertising network, or have already dropped one, due to problems with payment. Publishers and affiliate marketers…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 20 readers -
  • How to use affiliate links in Pinterest

    … PACEDm.com Pinterest has already been announced the return of affiliate links and the enhancement of its anti-spam system. About two years ago this platform banned affiliate links because they were being exploited by spammers, and users had to deal with too many pins and links. Pinterest is sure that businessmen and bloggers need a reliable way…

    Performance Marketing Insiderin Affiliate Social How To's- 16 readers -
  • How to Avoid the Most Common Video Marketing Mistakes

    … Arguably the best way to avoid many common video marketing mistakes is to make sure that you have a detailed plan of your overarching strategy, how videos will fit into that strategy, and how each video will fulfill its role. For example, your overarching strategy may be to promote a product and you may use demonstration videos to build awareness…

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • 4 Great Tips For Creating a Digital Marketing Strategy

    It is becoming vital for every business, or at least a business that wishes to stay profitable, to have a successful digital marketing strategy because more and more consumers are moving to the internet to obtain information about products and online shopping has become a worldwide trend. Regardless of the size of your firm or the industry in which you operate, you should hav ...

    Performance Marketing Insider- 24 readers -
  • 7 Marketing Mistakes B2B Companies Often Make

    … make a lot of mistakes as they transition to a more digitally focused marketing plan. Internet marketing company, fishbat, lists seven marketing mistakes that B2B companies often make. Failing to use analytics to refine marketing strategies, content, and platform dissemination. Whether investing in a paid analytic program or utilizing free analytics…

    Pace Lattin/ Performance Marketing Insiderin Social- 12 readers -
  • (VIDEO) How to Deal with Haters

    … If you are successful, you have to accept one thing: Haters. The moment you start doing well, you are going to find that there are jealous people who have nothing better to do than spend their time trying to shame you. For whatever reason, there is a percentage of the population that finds joy in pointing out faults in others. Something about…

    Pace Lattin/ Performance Marketing Insiderin How To's- 23 readers -
  • How to Be The $20k a Month Affiliate

    … It’s not rocket science. The transformation that takes place around an affiliate ascending into the 20k plus per month range is one of the most often discussed topics in our industry. How did they do it? Who did they bribe? What secret handshake did they learn to pull it off? Every month I see multiple affiliates pull down more than 20k…

    Performance Marketing Insiderin Affiliate How To's- 17 readers -
  • Seven Easy Ways To Optimize for B2B Lead Generation

    … exposure in your pay-per-click campaigns and reduce your cost per click. Here’s a simple checklist to start optimizing for B2B Lead Generation: 1. Focus on a call to action: Don’t worry about including navigation on your landing page, as this is not your homepage. Use an arrow graphic to show users how and where to get what they came for and build…

    Pace Lattin/ Performance Marketing Insider- 24 readers -
  • 4 Ways to Prevent Fraud in Your Affiliate Program

    … An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate…

    Performance Marketing Insiderin Affiliate Paid Search- 23 readers -
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