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… Fellowship, Sam was the conversion tracking. Metaphorically. Imagine that Harry had never bonded over chocolate frog cards with Hermione and Ron on that first time aboard the Hogwarts Express. In the battle against supreme darkness, his support, his guiding light, his conversion tracking would never have been there to illumine the way, to let…
Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a robust website with video tutorials and a well-stocked knowledge base. Sure, that helps, but you also need to reach out to users personally and make them feel like you’re a human.
… becomes the guiding light for our decisions enhanced by data. In the absence of it—when we are left to decide by ourselves—we seek wisdom in our own experiences to fill the void where we can’t find or rely on data. Where do you see the biggest challenge in making better-informed marketing decisions? Connect with me on Twitter (@KaanTurnali) and LinkedIn. …