Guiding Light

Guiding Light (known as The Guiding Light before 1975, abbreviated commonly as GL) is an American television soap opera that is listed in Guinness World Records as the longest-running television drama in history, broadcast from 1952 until 2009, preceded by a 15-year broadcast on radio. Guiding Light stands as the fourth longest-running program in all of broadcast history; only the Norwegian children's radio program Lørdagsbarnetimen (first aired in 1924, cancelled 2010), the American country music radio program Grand Ole Opry (first broadcast in 1925) and the BBC religious program The Daily Service (1928) have been on the air longer.
Posts about Guiding Light
  • Conversion Tracking is the Hermione Granger of PPC

    … glad you asked. Once you set up a conversion in AdWords, you’ll be provided with a snippet of code that needs to be placed on the “thank you” or “confirmation” page that often succeeds the completion of a lead generation form or purchase. That will look something like this: This code will only be activated when someone reaches the page upon…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
  • How to Quickly Convert Trial Users Into Paying Customers

    … and bolts below, but let this be your guiding light: people want to buy from other people that they trust. One way to build trust with new users is to talk to them via email, SMS, and push notifications. Source: Did you know that 66% of the companies that use the free-trial-to-pay model have less than a 25% conversion rate. Why? Users…

    The Daily Eggin EMail How To's- 2 readers -
  • Data Alone Won’t Guarantee Better Marketing Decisions

    … becomes the guiding light for our decisions enhanced by data. In the absence of it—when we are left to decide by ourselves—we seek wisdom in our own experiences to fill the void where we can’t find or rely on data. Where do you see the biggest challenge in making better-informed marketing decisions? Connect with me on Twitter (@KaanTurnali) and LinkedIn. …

    Kaan Turnali/ iAcquirein Twitter- 10 readers -
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