• Augmented advertising: The new concept you need to know now

    … time for a universal term. We need one that’s specific to advertising—tacking “sponsored” onto the front of the social networks’ monikers is clunky and diminishing. Plus, it misses the fact that social platforms aren’t the only players in this field. At GumGum, we call it augmented advertising. We modestly propose everyone else should too… Why…

    Digidayin Social- 18 readers -
  • How brands are using fictional tales to foster real-world engagement

    … a great way to connect what we do with an incredible new form of storytelling,” says David Christopher, CMO of AT&T Mobility. “This digital generation’s creativity, empowered by wireless networks and smartphones, is changing the way we create and consume entertainment for the better.” GumGum’s Internal Error and The Data Knight GumGum…

    Digidayin How To's- 17 readers -
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