Guthy-Renker is a Santa Monica, California based direct-response marketing company that sells products directly to consumers through infomercials, television ads, direct mail, telemarketing and the internet. As of 2010, it sold 15 different products, with an emphasis on celebrity-endorsed beauty and wellness products.Guthy-Renker was founded in 1988 by namesakes Bill Guthy and Greg Renker. It began distributing the acne treatment Proactiv in 1995, which would become responsible for more than half its revenues by 2005. The company also created seven subsidiaries in the late 1990s for different products and advertising channels.
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