Guthy-Renker is a Santa Monica, California based direct-response marketing company that sells products directly to consumers through infomercials, television ads, direct mail, telemarketing and the internet. As of 2010, it sold 15 different products, with an emphasis on celebrity-endorsed beauty and wellness products.Guthy-Renker was founded in 1988 by namesakes Bill Guthy and Greg Renker. It began distributing the acne treatment Proactiv in 1995, which would become responsible for more than half its revenues by 2005. The company also created seven subsidiaries in the late 1990s for different products and advertising channels.
Posts about Guthy-Renker
  • How to Stand Out in a World of Dull Podcasts

    … of why this actually makes a lot of sense. Two guys who paid $100,000 for the rights to Napoleon Hill’s book Think and Grow Rich, before it landed in the public domain, started Guthy-Renker – a powerhouse direct response company and pioneer of ethical infomercials with $2 billion a year in sales. You are probably saying to yourself, “That’s…

    Demian Farnworth/ Copybloggerin Social Content How To's- 21 readers -
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