Guthy-Renker is a Santa Monica, California based direct-response marketing company that sells products directly to consumers through infomercials, television ads, direct mail, telemarketing and the internet. As of 2010, it sold 15 different products, with an emphasis on celebrity-endorsed beauty and wellness products.Guthy-Renker was founded in 1988 by namesakes Bill Guthy and Greg Renker. It began distributing the acne treatment Proactiv in 1995, which would become responsible for more than half its revenues by 2005. The company also created seven subsidiaries in the late 1990s for different products and advertising channels.
Posts about Guthy-Renker
  • How to Stand Out in a World of Dull Podcasts

    …, along came the podcast. Now we could use audio to share our opinions, dramas, and skills. Former MTV host Adam Curry, smitten by the new technology, doubled down on podcasts. In fact, he launched, a platform that allowed you to easily subscribe to shows. But alas, the idea was before its time and quietly boiled away in the background…

    Demian Farnworth/ Copybloggerin Social Content How To's- 14 readers -
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