Hal Varian

Hal Ronald Varian (born March 18, 1947, in Wooster, Ohio) is an economist specializing in microeconomics and information economics. He is the chief economist at Google and he holds the title of emeritus professor at the University of California, Berkeley where he was founding dean of the School of Information. He has written two bestselling textbooks: Intermediate Microeconomics, an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text. Together with Carl Shapiro, he co-authored Information Rules: A Strategic Guide to the Network Economy and The Economics of Information Technology: An Introduction.
Posts about Hal Varian
  • A Recipe for Client Success in PPC

    … and intuitive totally overwhelming this client (smart guy; multiple college degrees)? These are the reasons I came up with. Too Much Jargon Every profession has it’s own vernacular. Words that are precisely defined to those in the industry, but might as well be Klingon to people outside the industry. During the call, while discussing how we would improve…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 15 readers -
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