Hal Varian

Hal Ronald Varian (born March 18, 1947, in Wooster, Ohio) is an economist specializing in microeconomics and information economics. He is the chief economist at Google and he holds the title of emeritus professor at the University of California, Berkeley where he was founding dean of the School of Information. He has written two bestselling textbooks: Intermediate Microeconomics, an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text. Together with Carl Shapiro, he co-authored Information Rules: A Strategic Guide to the Network Economy and The Economics of Information Technology: An Introduction.
Posts about Hal Varian
  • A Recipe for Client Success in PPC

    … sitelinks, I forgot to explain what sitelinks were. They’ve been around for years and I take them for granted, but he didn’t know what I was talking about until I had him do a quick search on Google and he saw examples of sitelinks. Jargon is a way that PPC professionals often make PPC seem WAAAAY harder than it really is. Too Little Context The PPC…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 12 readers -
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