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… digital brand can be done in parallel to your job and career. Should companies suppress personal brands? Sometimes companies see the personal brand as a threat. That is the old closed model of command and control. It doesn’t work well in an internet century. Hal Varian said “The internet is a lab experiment that got loose“ Many companies still…
October 8th, 2014 Robert Brady Posted in Agency Life, Google AdWords | No Comments » The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the account from conversion tracking to keyword match types to landing pages.