Hal Varian

Hal Ronald Varian (born March 18, 1947, in Wooster, Ohio) is an economist specializing in microeconomics and information economics. He is the chief economist at Google and he holds the title of emeritus professor at the University of California, Berkeley where he was founding dean of the School of Information. He has written two bestselling textbooks: Intermediate Microeconomics, an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text. Together with Carl Shapiro, he co-authored Information Rules: A Strategic Guide to the Network Economy and The Economics of Information Technology: An Introduction.
Posts about Hal Varian
  • A Recipe for Client Success in PPC

    … to explain what ad extensions are in their entirety. You might even need to talk about how they work, when they appear, and most importantly, why anyone would go to the trouble to implement, monitor, and optimize them. Without the context, the “Why?” to what you’re doing, PPC starts to look more like Harry Potter than Hal Varian. PPC Isn’t Rocket…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 14 readers -
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