Hal Varian

Hal Ronald Varian (born March 18, 1947, in Wooster, Ohio) is an economist specializing in microeconomics and information economics. He is the chief economist at Google and he holds the title of emeritus professor at the University of California, Berkeley where he was founding dean of the School of Information. He has written two bestselling textbooks: Intermediate Microeconomics, an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text. Together with Carl Shapiro, he co-authored Information Rules: A Strategic Guide to the Network Economy and The Economics of Information Technology: An Introduction.
Posts about Hal Varian
  • A Recipe for Client Success in PPC

    October 8th, 2014 Robert Brady Posted in Agency Life, Google AdWords | No Comments » The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the account from conversion tracking to keyword match types to landing pages.

    Robert Brady/ Clix Marketing PPC Blog- 15 readers -
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