Halo Effect

  • Bullseye: The 5 Rings of Content Marketing ROI

    … The central difficulty in calculating content marketing ROI is this: The easiest part to prove (direct revenue) is also the smallest piece of content’s value. It’s like the bullseye at the center of a dartboard, the tip of the iceberg, the low-hanging fruit, or any other tortured metaphor you’d like to use. It’s easy to see, but it’s only a piece…

    Sam Slaughter/ Relevancein Content- 13 readers -
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