Halo Effect

  • Bullseye: The 5 Rings of Content Marketing ROI

    …. For instance, a big B2C brand might weigh Facebook fans especially highly, whereas an ad-supported publisher will likely find more value in readers. Content’s Halo Effect Getting further out from the bullseye (and deeper under the sea), we next look at content’s influence outside the funnel. This is what I like to call the halo effect (have I used enough…

    Sam Slaughter/ Relevancein Content- 17 readers -
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