Hamish Mckenzie

  • Contently Comic: Welcome to Brand Journalism

    … on editorial speak like “TK,” “slug,” and “beat” find themselves speaking an entirely different language than their marketing-centric colleagues. Case in point: They’re editing a piece and ask the 21-year-old marketing manager put on content duty for a new kicker. An hour later, he shows up with a football player in full pads. You don’t even want to know what happens when you ask for a new lede. The post Contently Comic: Welcome to Brand Journalism appeared first on The Content Strategist. …

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