Harald Merckel

  • 7 Apps You Need as a Social Media Consultant

    … According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now…

    AllTwitterin Social EMail- 19 readers -
  • 5 Proven Tips for Retaining Social Visits

    … users are mobile users, and this seems to be a trend with every major social site. The CodeFuel study found that 38 percent of users access content from mobile. That’s a lot. When these users land on content that is not optimized for mobile (and, you’d be surprised, there’s a lot, despite the advent of Instant Articles, Google AMP [Accelerated Mobile…

    Inside Facebookin Social Google Facebook- 10 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … on other social media platforms, there’s ample audience to tap into. How do you get them to buy, though? Here are some tips: Control the narrative outside of your channels Many B2B marketers believe that every lead that reaches out is necessarily ready to hear from a sales rep. The truth is that B2B buyers complete 57 percent of the purchase decision…

    AllFacebookin Social Facebook- 31 readers -
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