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… Some people thought my recent column about YouTube’s month-long celebration of its 10th birthday was a little “harsh.” If I was looking for some critical data or trying to spot a couple of trends in the digital video marketing business, my critics suggested that all I needed to do was go back to the YouTube Trends Blog and read the entire…
… their company values without sacrificing authenticity. An overly branded video like Virgin Airlines’ would have seemed antithetical to Southwest’s neighborly brand image. Other airlines have engineered similar guerilla-style videos, such as Cebu Pacific’s overtly sexual “safety dance” to Lady Gaga’s “Just Dance.” Using flight attendants as sexualized props…
… Make a Video Go Viral Have you ever wondered how some videos go viral? Many people wish to know the big secret to make a video go viral. But the ultimate truth is, there is no magic trick. From Gangnam Style and the Harlem Shake to Pepsi’s Test Drive- all viral videos have one thing in common, they all follow…
Pre-order the new album, Hungry Ghosts (Oct 14) now at http://bit.ly/okghosts and get this song and 3 more as instant downloads. Buy the EP now on iTunes: http://smarturl.it/OKGOEP LYRICS: Listen, I know it's been hard, you know it's no different for me. We're less than a zero-sum game now, and baby we both know that's not how it's supposed to be.